The standard color is a designated color that is used to symbolize the characteristics of a company or a product, and is a symbol, a standard font, and a special color for promotional media.
In the overall color scheme of corporate information transmission, it has a clear visual recognition effect and thus has the emotional charm of winning in the market competition.
The corporate standard color is scientific, differentiated and systematic. Therefore, any design activity and development work must be based on various characteristics, to play a color communication function. The most important of these is to develop a set of procedures for the development of operations so that planning activities can proceed smoothly.
The determination of the corporate standard color is based on the overall factors such as business philosophy, organizational structure, and business strategy. The development process for standard colors can be divided into the following four stages:
1. Corporate color survey phase
The focus of the survey is to analyze the differences between the company itself and the competing companies, especially the differences in the use of colors.
The relationship between color and corporate business philosophy, the characteristics of corporate commodity color and consumer evaluation, corporate environment and corporate publicity color, in order to facilitate the overall operation of the future.
2. Performance concept stage
3. Color image stage
4. Effect testing phase
The standard color design is as simple and clear as possible, and it expresses the most meaning with the least color to achieve accurate and rapid communication of corporate information. Its design philosophy should exhibit the following characteristics:
1. The standard color design should reflect the company's business philosophy and the characteristics of the product, choose the color that is suitable for the company's image, and express the company's production technology and the content of the product.
2. Highlight the differences between competing companies.
3. The standard color design should be suitable for consumer psychology.
To set corporate standards, in addition to implementing a full-scale deployment and strengthening the application, in order to obtain the visual integration effect, it is necessary to formulate a strict management method for management.
In the overall color scheme of corporate information transmission, it has a clear visual recognition effect and thus has the emotional charm of winning in the market competition.
The corporate standard color is scientific, differentiated and systematic. Therefore, any design activity and development work must be based on various characteristics, to play a color communication function. The most important of these is to develop a set of procedures for the development of operations so that planning activities can proceed smoothly.
The determination of the corporate standard color is based on the overall factors such as business philosophy, organizational structure, and business strategy. The development process for standard colors can be divided into the following four stages:
1. Corporate color survey phase
The focus of the survey is to analyze the differences between the company itself and the competing companies, especially the differences in the use of colors.
The relationship between color and corporate business philosophy, the characteristics of corporate commodity color and consumer evaluation, corporate environment and corporate publicity color, in order to facilitate the overall operation of the future.
2. Performance concept stage
3. Color image stage
4. Effect testing phase
The standard color design is as simple and clear as possible, and it expresses the most meaning with the least color to achieve accurate and rapid communication of corporate information. Its design philosophy should exhibit the following characteristics:
1. The standard color design should reflect the company's business philosophy and the characteristics of the product, choose the color that is suitable for the company's image, and express the company's production technology and the content of the product.
2. Highlight the differences between competing companies.
3. The standard color design should be suitable for consumer psychology.
To set corporate standards, in addition to implementing a full-scale deployment and strengthening the application, in order to obtain the visual integration effect, it is necessary to formulate a strict management method for management.