[China Packaging Network] The China Beverage Industry Association released the 2014 China Beverage Industry Sustainability Report. The total output of the national beverage industry in 2014 was 167 million tons, an increase of 11% over the previous year. The beverage industry has become the Chinese consumer industry. Development hot spots and new growth points. In the high-end beverage packaging market, how to use label design to reflect product quality and achieve shelf effect has become the focus of beverage packaging companies.
The lyrics bottle label printed with two-dimensional code
The creative Coca-Cola lyrics bottle became popular in China. In the early days of the “lyrics bottle,†the Coca-Cola Company used advanced digital printing technology to ensure that consumers could fully understand and experience the charm of various “lyrics bottles†and ensure that each bottle of Coca-Cola was printed with different labels on each bottle. lyrics. "You are my most important decision" "The sunshine is always after the storm" "How to see the rainbow without going through the storm" "We all need the courage" "I'm willing to do it for you" The lyrics of dozens of popular songs are printed on Coca-Cola bottles Body. In order to give the "singing bottle" a real "singing" function and enjoy the fun of sharing, the Coca-Cola bottle label is also printed with a QR code. Consumers simply scan the QR code on the tag and enter the WeChat page, you can see the Flash animation created from the lyrics. You can also click to listen to the original music and forward it to the WeChat circle of friends.
There are "news" mineral water labels
Newspaper news was printed directly on mineral water bottle packaging. This labeling idea was inspired by the Daily News Agency in Japan. The news agency survey found that with the gradual marginalization of paper media, fewer and fewer young people buy newspapers every day. So they decided to print the "Daily News" on a bottle of mineral water so that young people could read one more channel. In the sales process, this "news bottle" of mineral water pricing has also been reduced by half. In a month's time, an average of 3,000 bottles of such mineral water were sold at each retail supermarket. This kind of label made with newspaper news not only did not reduce the design of the packaging design, but also improved the recognition of mineral water on the shelves. Using a mobile phone to scan the information of the interaction code attached to the bottle, the customer can also view more and more detailed news in real time. This innovative approach highlights the news value of the product and enables seamless integration of virtual information with the real environment.
Nature Innovation Farmers Spring Label
Recently, the 17th International Food and Drink Excellence Awards (FABAwards) held an awards ceremony in London, England. The only Chinese finalist in the finals was the FABulous FABulous Award for the packaging design of the Nongfu Springs bottle natural mineral water. Alcohol Free Packaging Design Award (FAB). This is the only piece of packaging design that has won both awards. It is also the first time that Chinese products have won the award.
The shape of the bottle of this farmer's spring bottle is designed to be lower and gives a firm and reliable feeling. The label uses Changbai Mountain's flora and fauna as a background pattern, highlighting Nongfu Spring's pursuit of natural water sources. The entire body of the bottle is shaped like a drop of water, which conveys the characteristics of the product and is innovative and inspiring. The label of bottled water on the farmer mountain spring subverts the image of traditional water labels. The design is concise and has a strong visual impact. Through the restoration of the animal and plant image of water sources, the cultural heritage of nature is described and the understanding of water sources is deepened. And the trust in water quality highlights the brand's humanistic spirit and self-confidence temperament characteristics.
In the emerging beverage packaging market, where there is a great deal of development, the scope of application of labels will continue to expand. Beverage packaging companies participate in the label design process of brand owners, and use the lowest cost to help brands achieve the high-end effects of labels in order to better realize their own value.