[China Packaging Network News] When an idea is shining, it seems that all humans are cheering for it. Just like the brand of freshly squeezed orange juice at the French supermarket chain Intermarché, a careful machine label design can easily win 50 million media exposures in three hours.
In Europe, people consume almost half of the world's orange juice. For this juice drink, the biggest selling point and contact is nothing more than fresh. So when the French supermarket chain Intermarché found that their customers did not like to buy orange juice in the supermarket, they locked competitors directly in the freshly squeezed juice shop that diverted their customers. Ever since a wonderful idea appeared!
They introduced an instant fresh-squeezed orange juice product. To express freshness, the orange juice was squeezed on the label of the bottle directly. Each bottle's juice time is changing, so each bottle's "name" is not the same, fresh or not, it is clear at a glance!
According to reports, the counter-attack of this bottle of orange juice has increased the number of visitors to the supermarket by 25%. No matter when, as long as you correctly and intelligently say what consumers want most, all marketing problems will be solved.