[China Packaging Network News] August 12, Shanghai, China, known as the "Oscar of industrial design," said the world's most influential German Red Dot Design Award announced the 2015 list of winners: Bacardi ice Rui BREEZER holiday Bottle limited edition packaging to win the round, won the red dot design award.
Red Dot Design Award was established in 1955 by Design Zentrum Nordrhein Westfalen, a famous German design association. It is one of the internationally recognized top awards in global industrial design, and is also called "Germany iF Award" and "United States IDEA Award". For the world's three major design awards. Through the selection of product design, communication design, and design concepts, the Red Dot Design Award has attracted more than 50 countries this year, and nearly 5,000 works have been submitted for entry.
The ice cream BREEZER holiday bottle limited edition packaging designed by world-renowned brand consulting firm Interbrand has been stunningly presented this year's red dot design award. It specializes in interpreting breakthrough conventions, colorful and refreshing for young consumers who are in fashion. Fun summer theme. The ice cream BREEZER holiday bottle is a complete set of 8 flavors (grapefruit, orange, peach, lemon, lime, blueberry, strawberry, and grape), which interprets the “sun, release, and desire To relax, to mate, to be curious, to be refreshed, to be intimate, to be partyed, "the eight summer declarations that best represent the hearts of young people. At the same time, the packaging also incorporates special printing techniques to make the holiday bottle emit cool fluorescence under UV light, and the night bottle glows with different highlights, adding a new dimension to the party for young people. The ice cream BREEZER holiday bottle limited edition packaging innovation, aesthetics, utility, emotion, impact and other aspects have been rigorous, professional senior reviewers affirmed.
"We hope that the ice cream BREEZER holiday bottle limited edition packaging can combine with the characteristics of each taste of ice cream to show a colorful, refreshing and interesting summer. We must have a visual impact," said Li Qi, senior brand manager of Baccarat BREEZER. It also has a strong emotional resonance with consumers, and Interbrand’s creative team is able to accurately grasp consumer insights and brand appeals, finding an entry point that stems from the lives of young people and expressiveness, and applies a global design language. Help us turn ideas into reality."
The ice cream BREEZER has always been at the forefront of the pre-mixed drinks category in brand marketing and product innovation. The limited edition packaging design of the holiday bottle has also received strong consumer response in the market. Prior to this, the ice-inspired BREEZER personalized bottle limited edition package designed by Interbrand was also based on the in-depth insight into the personalization of young consumers and the courage to express themselves, and developed a full set of 7 designs representing different personalities. Its bold use of bright colors, playful reverse expression design won the design award in the Italian A Design Award. Ice BREEZER has always combined the current lifestyle of young people with its bold, innovative, interesting and appealing brand appeal, opening a new consumer experience for the entire pre-mixed wine category.
About Bacardi Ice Sharp Rum Pre-mix:
Bacardi BingZer BREEZER, a world-famous Bacardi Rum blending fruit-like sensibility, and a low-alcoholic pre-mix with carefully crafted ingredients, with its intoxicating pure smoothness The taste and international passion of the brand's charm has become the choice of young people in China's urban drinking and drinking community. Bacardi Bing Rui was born in the United States in 1989, and its sales territory has been expanded to more than 60 countries and regions.