Personalized printing and differential printing

Personalized printing

Personalized printing

With the development of electronic publishing and cross-media technology, personal printing has recently emerged in the traditional printing market. In fact, during the printing process, the printed image or text can be continuously changed according to a preset content and format, so that the printed matter within the specified number of prints and the printed matter printed separately according to demand have different images or texts. The printed matter can be designed and printed for its specific issue. Personalized printing has now become the protagonist of on-demand printing. This is because printing companies have realized that they must develop new technology brands for their customers. On the other hand, market economy promotion customers increasingly emphasize their own personalities. At the same time, the progress of digital printing has impacted the traditional printing market. One of its characteristics is that it can achieve personalized printing.
The increase in business activities and the increase in the level of consumption have prompted the rapid expansion of the range of applications for personalized printing. Such as product promotion list, restaurant menu, pass, greeting cards, invitations, mail order advertisements, certificates, corporate image design manuals. Personalized printing products have a wide range of social needs.

Differentiated printing

Discri minate printing

This is a new word that has emerged from overseas media in the past two years. Differentiated printing is not a new process technology. It is just a new strategy that appears in the printing markets of the United States and Japan. It has a profound technical connotation. It is plainly a brand new technology that the printing industry is pursuing.

Due to the continuous development of new processes and new equipment, the supply and demand relationship in the market has emerged as an unprecedented fierce competition. As long as funds are introduced to new equipment and new processes are adopted, anyone can acquire the quality they deserve. The original quality + service model has been unable to keep old customers and please new customers. In the same strength between the printing companies, we must explore a different means than the quality of his business, can clearly show a different printing method with other companies, in order to win customers, which is the reason for the introduction of differential printing. In fact, it reflects a new way of thinking in business, new weather, new schools, pregnant with promising prospects.

Take the Japanese printing market as an example to analyze its substantive content. In Japan, the market share of the proces color of the four-color platemaking + 175 line screening has been reduced to below 40%, while the remaining 60% has been shared by the emerging technology brand seeking differentiation. Such as multi-color printing (multi color), this refers to more than five colors of printing. The five-color printing is CMYK+ silver, reflecting the metal tone. The six-color printing (hexachrome) highly praised by customers is CMYK+ orange and green. The feature is that except the black and blue, the other inks contain fluorescent pigments, so they are colorful . When using 6-color printing, most of them are supplemented by 230-line screening, which has become an effective means of pursuing differentiation. Applied to printed catalogues, menus, comics, animations, and toys. The 4-color CMYK+RGB 7-color printing (super-fine color) plus a spot color (gold, silver, or dark brown), printed with an 8-color machine, can highlight the printing effect, mostly used for printing securities, checks, lottery tickets Etc. In order to prevent the occurrence of moiré, FM screening is usually used. In addition, the Hi-Fi color printing method is an indispensable and effective means for seeking differentiation and pursuing high added value.