It can be said that Liu Xiang Nike is a proud history of marketing. As early as 2002 Liu Xiang also unknown when, Nike signed him. On August 24, 2004, on the day Liu Xiang participated in the preliminaries of the Olympic hurdles team, Nike advertising with the theme of Liu Xiang began to play in the whole country and occupied the prime time together with Nike's international version advertisements. On the 27th, Nike replaced all advertisements Liu Xiang version; August 28, Liu Xiang surprisingly won the Olympic champion in Athens, becoming the focus of much publicity, Nike's first full-legged victory Liu Xiang victory.
In fact, Nike four years after the Athens Olympics, has racked his brains to make a new article in Liu Xiang. Recently, Nike launched the Beijing Olympic Games version of Liu Xiang ads. The latest advertising is through Liu Xiang show focus, triggering young people to paste their own more personalized label.
In fact, Nike four years after the Athens Olympics, has racked his brains to make a new article in Liu Xiang. Recently, Nike launched the Beijing Olympic Games version of Liu Xiang ads. The latest advertising is through Liu Xiang show focus, triggering young people to paste their own more personalized label.
Liu Xiang is Nike's biggest chip in the Beijing Olympic Games, but also the biggest risk. After all, who can not guarantee that he will win the gold medal at the Olympic Games, because the men's 110 hurdles runway still standing Cuban genius Lobos. Pan Jianhua, Nike Greater China Marketing Director, said: "Our goal is to make Liu Xiang a voice on behalf of Nike in 2008."
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