He not only never repeats the same topic, but also insists on using brand-new viewpoints in graphic design and tries to design various possibilities in art. In his opinion, excellent-looking poster art should not disappear with time. It should not be merely a short-lived thing. Not only does the artwork contain rich emotions, but it also conveys as much as possible the influence they have when they are created. Using the word emotion to describe Ralph's work is really This is not only suitable for the image on the screen, but also for the light effect signal. Those symbols must be appropriate and memorable. In short, posters must have profound meanings.
Design concept
When Ralph accepts the commission and creates a poster, he always exchanges ideas with the client extensively, obtaining all possible information on the subject (photos, catalog catalogues, exhibition design ideas, movies, etc.). He is convinced that it is extremely important to understand everything and know everything. Only after he has been thoughtful and creative for a period of time can he start to develop his own design ideas. From which he chooses a single image, a single shape to grasp It's very important to live in the audience's attention.
The result is always a few sketches. They are not only the result of the study of the subject, but also the testimony of his longing for art. It is his purely visual feeling and inner emotion that prompt him to often This desire. His studio floor was full of piles of drafts, standing there he often looked at the drawings with the eyes of an art critic, and finally selected a heart-felt work among them.
Ralph eleven refused to accept the compromise. This is the root reason why he only submitted a work to the client. However, the way he presents his works is indeed varied. With his African cinema posters For example, this is the first time the poster has been submitted to the customer after the poster has been printed. He appreciates this freedom of creation and the customer’s complete trust in him. As for the posters participating in the exhibition, he often exchanges ideas and emotions with those customers. He also showed sketches in his own studio. The customers' comments and opinions led him to the next step of design. This exchange between the client and the artist was not only very harmonious, but also inspired the artist from time to time.
creation
In the eyes of many people, graphic designer Ralph is always a mystery. It is difficult for people to understand how he created posters. Different colors, different pictures, stacked and intertwined with each other in posters, People were amazed, but at the same time they also raised this question: How did he create these works?
His meticulous work and unremitting pursuit of endless possibilities in visual expression is precisely the desire for art to promote him to meet challenges, find new ways of expression, and ultimately obtain ideal results. In a proper and accurate way to fully express one's own thoughts, one must use a keen eye and rich ideological connotation of the artist to create posters carefully. This is his purpose.
Ralph's creative skills are very unique. He never uses computers. He hopes to face these materials directly. In the design, he uses lithographic film directly to create. The drawing machine in his home has become very important. His creative tools, he used a camera to make a photo of a three-dimensional object and a graphic work. With the deepening of the experiment, he gradually put the entire body and mind into the visual performance. In this process, various colors are carefully considered and carefully selected. Then these films are clipped, pasted, stitched, photographed, duplicated, and finally given the unique complexity that lends to their posters.
Each layer of color in the work, each layer of images can firmly grasp our attention, it is this complexity that makes Ralph's poster works have a wealth of ideological connotation.
Ralph often tells people, "For a poster, the quality of the printing plays a vital role." He chose a screen-printing worker Uddry to cooperate, Ralph to Uddri Respect and increase, Udder is a perfectionist. In order to be a designer, he will be willing to do whatever he can.
In the printing process of posters, Ralph always visits the workshop. The purpose is to be able to modify any details that are overlooked in the design process at any time. During the long-term cooperation between Ralph and Udry, he learned a lot, such as Take advantage of overlapping methods and use color transparency to achieve unexpected results.
All the posters in the African cinema have fully proved this point. In the case of limited budget and color fees, all posters are printed on white and black and white beige wrapping paper. Different colors have different contrasts. The color effect. The shades of various colors create unexpected effects and fully express the design's denseness.
purpose
Dense - His works are both dense and sensitive. Of course, he also expresses his own personality and quality. His works are not short-lived. The shape and background of his works are unusually delicate, in his placards. In Chinese, the arrangement of the fonts is an important part of the composition. All the composition must be arranged in an orderly manner around it. This can very clearly convey the information that the poster needs to express, and it is almost always necessary to reach the realm of experimental art.
People get such an impression from every poster that he is always doing everything he can to push everything he has achieved in past design work to a new height. Today, he has what he wants. His placard created an atmosphere, and it was this atmosphere that deeply imprinted his placard in the consciousness of the audience. It did not give people a fleeting sense of shock. For his purpose On the one hand, it is to satisfy the customer and complete his contract. On the other hand, he hopes to express his design ideas freely. His posters are built on a common theme--" With no order, there is no order, or countermeasures.