In August of this year, Shaoxing Kejishan Rice Wine was listed, which has greatly boosted the domestic rice wine market. We all know that rice wine is a traditional wine variety in our country. Regardless of historical and nutritional value, rice wine has a decisive position. However, rice wine has always been tepid in the domestic market, and the main consumer market is also concentrated in Jiangsu, Zhejiang and Shanghai. To achieve a breakthrough, rice wine needs to innovate and change from the yellow wine bottle packaging to the marketing planning system.
All along, yellow wine bottles are mainly ceramic packaging. It should be said that the ceramic yellow wine bottle is indeed consistent with the historical heritage of rice wine. Its use of ceramic yellow wine bottles in the high-end rice wine packaging market has a certain degree of fit and market. However, the price of ceramic yellow wine bottles is generally higher. For large and medium- and low-end markets, the positioning of ceramic yellow wine bottles is not in line. Accelerating the use of glass yellow wine bottles in the low-end yellow market, we believe it is necessary to break through. Glass bottles are transparent and lower in cost and more in line with the needs of fast moving consumer goods. In addition, in our country, rice wine is also a condiment, and yellow rice wine packaging using plastic yellow wine bottles as condiments is most suitable.
Accelerating the enrichment of yellow wine bottle packaging materials to appearance will greatly improve the development of the rice wine market.
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