[ Chinese wardrobe network ] On Friday, the double 12 promotion was spent in a tepid way. However, many companies, including the wardrobe business, still launch a series of large-scale promotions to meet the sales target at the end of the year. However, according to a survey of relevant data, there are some behaviors in the promotion activities in which the merchants disguisely raise the price of the product. In this regard, the industry pointed out that consumer online shopping wardrobes and other furniture products are not too "willful".
A custom closet double 11 double 12 price trend
Double 12 promotion custom wardrobe price increase
On the double 12 promotion page, "12.12 seconds to kill" "limited time to buy" "double 12 crazy price" and other eye-catching words, so many consumers are heart-warming. However, the price of "10500 yuan" "promotional price 5399 yuan" discount is really high? By looking at the price changes from the end of October to the present, this answer is no.
Just compare the three prices (as shown above), 5199 yuan on October 24, 5199 yuan on November 11, 5399 yuan on December 11. In other words, in fact, the double 11 price is not called the preferential price, and the double 12 is not called the promotional price. It should be called "disguised assault". In a node after the festival, raise the price and cut the price at the right time. It is called “jumping priceâ€. The original “price reduction†refers to this.
Consumers online shopping wardrobes and other furniture products are not too "willful"
It is undeniable that the rise of online shopping is largely due to the price advantage. However, in recent years, a series of negative news such as disguised prices have risen, and the double 11, double 12 has many promotional discounts on e-commerce, but the price is illusory, and the price of the product is “striking the roller coasterâ€. of. In this case, consumer online shopping still needs to polish their eyes.
As for the large-scale furniture products such as online shopping wardrobes, since the wardrobe e-commerce itself started late, coupled with the development bottlenecks of logistics, after-sales service, user experience, etc., consumers should be cautious when shopping for such products online. Don't be too "willful". Otherwise, it will only take time and effort!
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