In the home improvement market where the consumer groups are increasingly younger, personalized custom furniture has also emerged, which has been favored by many consumers after the 80s and 90s. They favor the design of personalized furniture products. In the process of selecting products, they are more enthusiastic about pursuing their own matching furniture products and have higher requirements for quality and service. Obviously, the trend of custom furniture market has developed towards “youngâ€. A few days ago, when reporters visited some furniture stores in Panyu, they found that custom furniture has gradually become the mainstream. Some brand merchants bluntly said that they are now making customized products, and finished furniture can no longer meet the requirements of customers and apartment types.
After 80, 90, tend to customize
In the interview, the reporter learned that for the 80s and 90s, the wardrobes, cloakrooms, shoe cabinets, bookshelves and other furniture in the home would like to customize or buy finished products. Most of them tend to customize.
When the reporter interviewed a brand-customized furniture business in AEON MALL, a Cheng and his fiancee from a certain district of Shijie were learning about the custom furniture from the sales staff of the merchant. A Cheng told reporters that he bought a three-bedroom new house in a community in Shijie, and is preparing to get married in the Chongyang Festival this year. For the furniture of the new house, he and his fiancée are inclined to customize. “In terms of price alone, custom furniture is more expensive than finished furniture of the same material, but the customization is more flexible, and it can make full use of every space in the corner, which can be created separately for a certain space.†A Cheng said.
The reporter saw in the brand custom furniture store that the visiting consumers, after consulting the price and picking the style, decided to purchase, all of which need to be tailored. "We don't have products that can be sold directly. Sample furniture is not for sale. All products need to be tailored." Salesperson Lu told reporters that although the price of custom furniture is slightly higher, most young people will still choose to customize. Furniture, how to install new houses, how to use furniture, I hope to set according to their own preferences. The style of furniture products is all set according to consumer preferences, so that customer satisfaction will be higher after the renovation of the new house.
According to the reporter's understanding, the reason why custom furniture is favored is because the real estate type is shrinking nowadays. Under the double impact of the storage requirements and the lack of space demand, the finished furniture can not meet the requirements of consumers.
Custom furniture market is booming
Ms. Lu said in an interview that the custom furniture market is showing momentum and it has only started in the last two or three years. This is mainly because the finished furniture in the past can no longer meet the emerging markets of today. Most consumers, especially those after the 80s and 90s, have higher requirements, and the finished furniture can't meet their requirements. For example, their kitchens must be rural. In the living room, the Nordic style, etc., these requirements need to be re-customized in order to obtain their satisfaction, which is also because the custom furniture can well meet the needs of consumers for the rational use and integration of space.
“The style is determined after communication with the customer. Our team will go to the house to measure the size, then customize the production and installation, and also include the after-sales service.†Sales staff of another custom furniture store in AEON MALL Miss told reporters that the current customization is more in the form of industry chain and assembly line. First of all, the designer designs according to the customer's appeal, and then designs it to the factory that specializes in custom furniture. This not only has a high degree of professionalism, but also the cost and effect can reach the desired level. If you have a well-budgeted customer, you will be required to customize the whole house and carefully select the materials such as wood, leather and hardware to personally participate in the process from design to molding.
Miss Ye told reporters that they not only have their own design team, but also have their own manufacturers in Panyu, they can pick up twenty or thirty orders a month, and most of them are younger after 80s and 90s.
The reporter learned in the interview that a large part of the fiery heat of custom furniture comes from the needs of young consumers. They pursue fashion and individuality customization, so the demand for custom furniture is large. However, in the long run, finished furniture companies also Efforts will be made to slowly respond to the market to develop products that meet the needs of consumers, so in the near future, the heat of custom furniture may gradually fade.
Custom furniture should be guarded against traps
Customized wardrobes, closets, cabinets... These personalized products are increasingly favored by young people after the 80s and 90s. However, when the reporter visited the survey, it was found that there were many traps in custom furniture due to the fact that industry standards have not yet been formed.
The pricing model for custom furniture may be tricky. The number of custom furniture stores visited by the reporters is generally based on the actual usage of the materials multiplied by the unit price of the materials, plus the cost of the main accessories and the price of the furniture to be customized. However, in the process of consumption, the reporter found that sales staff often only tell consumers the price of materials used per square meter, and some accessories, patterns, etc. for making furniture are charged separately. If the consumer does not ask, the price is calculated only by the amount of installed materials, and the result often exceeds the budget. The reporter also found that many consumers are easy to enter the misunderstanding of custom furniture material algorithms when customizing furniture. Take custom-made wardrobes as an example. Many people think that the amount of materials used is the area to be done later. For example, the overall wardrobe is 3 square meters. Consumers often think that the price per square meter is the price of the main material, but it is ignored. The shelf and shelf should also be included in the area of ​​the main material.
In addition, because there is no industry norm and standard for custom furniture, the quality of furniture products is difficult to judge, and consumers should be careful when buying. The samples provided by the customized products are all differentiated by the raw materials. The same specifications of the furniture, the materials are not the same price, and the average consumer is difficult to distinguish the difference of each material, the manufacturer in the production process if shoddy It is difficult for consumers to find problems when they cut corners and cut corners. In this regard, the salesperson Miss Ye suggested that when consumers choose custom-made furniture, they must pay attention to the three products, and understand the products to start again, so as not to spend money.
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