We definitely have a sweet tooth here in the surgery — cakes, sweets, biscuits, anything sweet. And if you hadn’t noticed, we’re now entering wedding season, which brings with it some amazing cake creations.

A cake is often an important part of many big occasions, so it's vital that they are completely protected during transit. First impressions are always important, especially for something that carries such significance.

Today in the surgery, we meet a customer who is looking for a solution to deliver her cupcakes by courier. She’s been struggling with packaging and damage, and she needs a reliable, cost-effective way to keep her products safe.

Dear Doctor,

I hope you can help me.

I sell cupcakes for all occasions, and it's always a really important decision for customers. That’s why I need to make sure they arrive in perfect condition. The courier I’m using doesn’t always take complete care during transit, and I seem to be spending too much on packaging without success. The main issue is the outer packaging — that’s where the damage starts.

I hope you can help because it’s critical for my business.

Thank you,

Barbara

Hi Barbara,

In true Packaging Doctor style, we can most certainly help you with your query. We understand the importance of protecting your cupcakes during transit — nobody wants to open a package only to find ruined cakes.

Let me present to you our double wall cardboard boxes (9x6x6), designed to offer superior strength and reliability. These will protect your inner packaging and provide extra protection when shipping sensitive items like cupcakes.

For a cost-effective seal on your boxes during transit, I recommend our Kite-branded tape. It gives you a quality product at a competitive price.

Finally, don’t forget to add our fragile handling labels. This will clearly indicate to the handler that your cupcakes need to be treated with care, reducing the risk of damage during transit.

Hope this helps!

Best wishes,

The Packaging Doctor

Note: All the packaging problems our doctor receives are real queries from customers or non-customers.

If you have a packaging problem that needs diagnosing, get in touch:
Twitter @kitepackaging or email info@kitepackaging.com

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