In today's fast-paced world, adults are often confined to urban environments, while parents are busy managing their children's lives at home. Fortunately, an increasing number of parents are realizing that the outdoors is a paradise for kids. Exposure to nature helps children develop a love for the environment, learn to share, and build perseverance. According to recent data, the children’s outdoor market has seen an annual growth rate of over 40%, making it a key indicator of market trends. Brands focused on children’s outdoor activities have been steadily growing, even though they still hold a small share of the overall market. The strong purchasing power in this sector has also attracted more brands to invest in and promote outdoor activities for children.
Outdoor activities are deeply embedded in foreign education systems. According to the Outdoor Foundation's 2014 report, over 142.6 million U.S. residents aged six and above participated in outdoor activities, with a total of 12.4 billion trips recorded. Young people aged 13–17 maintained a stable participation rate, while those aged 6–12 and 18–24 showed steady growth. On average, young people take about 99 outdoor trips per year, with running, cycling, fishing, camping, and hiking being the most popular activities.
In many countries, outdoor education is part of the school curriculum. International schools in China also incorporate outdoor learning, focusing on character development. There are two main types of outdoor education: profit-driven and nonprofit. Nonprofit initiatives, such as the Boy Scouts, are more common and emphasize environmental awareness and personal growth. These programs encourage children to solve problems independently, like selling homemade cookies or writing to strangers. Some activities involve wilderness excursions to build confidence and resilience.
Overall, outdoor sports among youth are widespread in many countries, leading to a well-established culture of outdoor engagement. This has resulted in a growing number of volunteer coaches and high parental support. Parents often accompany their children in activities like marathons from a young age, showing strong enthusiasm for outdoor lifestyles. As a result, the children's outdoor market abroad remains stable and continues to grow.
The domestic children’s outdoor market in China is also showing promising signs. More parents are taking their kids outdoors, with activities like hiking, camping, and even skiing becoming increasingly popular. A five-year-old mother expressed her desire to teach her child outdoor knowledge, including safety and first-aid skills. Companies are responding by developing a range of products tailored for children, focusing on comfort, durability, and functionality.
At the Asian Outdoor Exhibition, several brands have made their mark in the children's outdoor segment, including Alpine Pro, CAMKIDS, Columbia, Kailas, and Vaude. These companies offer a full range of products, from clothing to equipment, and some have been active in this space for over a decade.
Germany's Vaude is one of the pioneers in children’s outdoor products, offering everything from base layers to outerwear and gear. Although children’s products make up a small portion of their sales, they show significant growth potential. Vaude emphasizes high-quality materials, advanced technology, and thoughtful design, ensuring that the products meet the unique needs of children’s sensitive skin and smaller frames.
Another notable brand is Phoebe Elephant, a Chinese e-commerce-focused brand that has gained recognition for its stylish and functional children’s outdoor wear. With a focus on quality and affordability, the brand has successfully built a loyal customer base. Their approach combines practicality with fashion, making them a standout in the industry.
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