Continuous renovation of meat packaging

Tyson Foods of Springdale, Arkansas, USA, has introduced a number of new products, including their Trimmed and Ready series. The series was launched in June with Tyson boneless and fresh chicken breast. This kind of chicken breast uses a resealable outer packaging, which is divided into multiple small packages. Therefore, the consumer can use as much as he can, and then put the rest in the refrigerator and continue to refrigerate. Bill Lovette, senior vice president of poultry and pre-prepared foods at Tyson Group, said: "We developed this product mainly to target 66 percent of consumers who bought boneless and peeled chicken breast and placed it in the refrigerator for use. ”

About 45% of consumers buy boneless chicken breast for only one or two people. Lovette said: "We believe that bag-in-bag packaging can make consumers interested in individually packaged products less interested, thereby increasing sales. At the same time, because it is easy to freeze, more and medium-volume consumers can use it. Benefits.” Individual packaging prevents leakage, maintains cleanliness and is easy to thaw. It is also a great boon for those who are unwilling to deal with live chickens.

Despite Tyson’s silence on the specifics of packaging and the supplier’s situation, we understand that Sealed Air's Cryovac Food Packaging Branch can provide “horse-saddle” chicken meat packaging that is very similar to this packaging, and of course Several other suppliers provide the package. Tyson said they expect to apply this individual packaging concept to other products.

In addition, Tyson also introduced a new family of fresh beef shoulder meat and fresh cut vegetables, including celery, carrots, onions and potatoes. This combination pack was launched in 2005. There are also boiled pork rolls, beef skewer and Fajita series. The separate outer packaging of the vacuum-packed food ingredients is a punched corrugated box with two windows. The familiar Tyson logo and graphic elements on the packaging are in red design. This convenient food combination allows consumers to easily create a variety of foods. Combine baked broiled leg meat, traditional roasted vegetables and ingredients in a light, small box.

According to the American Pork Food Association, “In today’s fast-paced life, consumers are eager for delicious food that can satisfy their multifaceted needs and fit with their lifestyle.” The association awarded its "Consumer's Favorite Pork Food Award" to this package. The product will be launched in major supermarkets in December.

Source: Packaging Expo