A survey report from the well-known market research firm Frost & Sullivan "World Smart Card Transportation Market" predicts that from 2009 to 2015, transit applications will promote the smart card market to achieve a compound annual growth rate of 11%. This growth will drive the current percentage of smart card-based transportation projects in urban construction projects.
Today, with a wide range of tourism, governments around the world encourage the general public to use smart card technology to simplify the burden of their travel. The needs of this part of the end user address the concerns of the new service industry based on smart card technology. Now, a promising opportunity has emerged that will solve the practical problem of innovation through the network and use the results to a wider user base.
"For smart cards, its value is no longer just traditionally linked to the transportation sector," said YiruZhong, an analyst at Frost & Sullivan's Information and Communication Technology Group. "Technology and networking factors make it necessary for us to deploy smart cards. The transportation department should Smart card as a smart ticketing solution for connecting and mobile devices."
Major cities in Europe are hot spots for smart card-based transportation projects in the future. According to the UN report, in order to meet the urban transport development of large cities, it is necessary to include a smart card-based transit payment solution.
“Like Hong Kong, organizational forms, functions and links are connected,†says YiruZhong. “Europe meets these three key factors.â€
In addition, the European smart card business has been in the city, and the development of interests in other industries requires more collaborative efforts. For example, Europe is more advanced in the NFC mobile payment business, including the mobile ticketing service based on NFC technology.
By acknowledging the gap, destructive new players such as telecommunications or retailers, smart card vendors and others are better able to take action to implement end-to-end solutions. They can also act as a system integrator and work within the transportation and mobile sectors after understanding the complexities of secure transactions.
“They should also be able to promote standardization to a greater extent, as evidenced by the latest transit initiatives from InsideContactless,†said YiruZhong. “Finally, there are numerous opportunities for smart card vendors to make safe and robust payment systems popular.â€
Trends indicate that the number of people holding smart cards leaving the country will rise. This, coupled with the increasing complexity of smart card usage, is the first step towards smart cities. “The smart card industry should take advantage of opportunities to promote this vision,†YiruZhong said. “In the early days, it was necessary to build a large-scale management project with comprehensive security reputation, services and solutions.â€
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