The Internet Age Brings New Changes to Printing Enterprise Management (2)

VI. Reconstructing the modern production model The printing company's operation process, whether it is automation or rationalization, is based on the original production, operation and management process. However, the re-research and design of these processes will form a competitive advantage at a higher level and improve the market's competitiveness. This is a direction that printing industry circles generally pay attention to - Business Process Reengineering, BPR). The process reengineering of the enterprise is based on starting from the business objectives of the enterprise, fundamentally re-analyzing and designing the functions and processes of the enterprise's production, operation and management, simplifying or omitting the repetitive and non-value-added processes. The application of information technology can completely and comprehensively transform and reconstruct the operational mode of operations and business work processes, so that the company's production and management capabilities and level of comprehensive improvement.
The Internet age is a digital age. The digitalization of printing companies has enabled the entire printing and copying process to be condensed into a highly intelligent digital processing system that incorporates all the functions and operations of the printing and copying process. All intermediate products are stored and circulated in a digital manner.
At this time, the information source is no longer confined to the traditional “original” category. It contains images, texts, and other forms of information from different sources and is gradually becoming a huge, continuously breeding, networked information database. Similarly, copying information is no longer a single form. There are many different options. As long as the digital prepress processing system is configured with appropriate output devices, the desired form of the product can be obtained. For example, to configure an image photosetter, you can get the full-page film that meets the printing requirements; configure the platesetter, you can get the plate that meets the printing requirements; configure the digital proofer, you can get proofs that have the same effect as the printed matter; configure the numbers Printing machine, can directly get printed matter; connect to the network, can transfer the digital page to the appointed place, complete the remote proofing or printing (on-demand printing, online printing); configure the recorder, can make CD disk; configure other high density Storage media, digital pages can be saved for future use.
The result of digitization is to integrate the printing and copying operations into a whole, which greatly reduces the mediating links and the intermediary media consumption. In addition, such an integrated digital system and information and communication network constitute a huge information network system, which provides the printing industry with an unprecedented and convenient means of enriching information resources and transmitting information, so that printing production gradually begins to get rid of time and geographical restrictions. , printing on demand becomes possible. Therefore, reconstructing a new production model to meet the needs of market development is a must for printing companies.
Seventh, the change of the printing enterprise's competition way The information economics theory thinks, under the information economy condition, the basic factor that influences the enterprise production function is not only capital, technology and labor, but also information. Inadequate information will seriously affect the stability and long-term business operations. Therefore, the most important link in the printing enterprise management in the era of network economy is information management. For a printing company, information management is the process of capturing new technologies and business information, and then distributing these technologies and information to places that can help enterprises achieve maximum output. The modern information management system can make the company in the short term. Produce a large number of personalized products to adapt to the rapidly changing world market.
Specifically, the network will change the competition of enterprises in the following five aspects:
1. The network has changed the form of the contract between enterprises. Accurate and timely information exchange has increased the stability of the company's contract, thereby further strengthening the contract management between enterprises.
2. The network not only gives customers and printing companies more opportunities to open up the sales market, but also provides closer information exchange places, thus providing the printing companies with the ability to grasp the market and understand the market.
3. The network promotes the ability of companies to develop new products and provide new services. The network allows companies to quickly understand the preferences and needs of consumers, and at the same time, it can timely feedback the needs of consumers to the decision-making level, thereby promoting the company's research and development activities for consumers.
4. The network has expanded the field of competition for printing companies, allowing printing companies to expand from the competition in the areas of conventional advertising competition, Promotion methods, product design and packaging, to intangible virtual competition space.
5. Network competition eliminates intangible barriers to corporate competition. This is mainly reflected in the fact that the initial cost of new printing companies and small and medium-sized printing companies entering the competitive market is reduced to some extent.
In the past, we considered the competition from the point of view of the product and the market. Your print product quality or service is better than your opponent. You will occupy the market and you will be the winner. This will still be important. However, with the advent of the Internet era, the variability and diversity of market demands have constantly put forward higher and stricter requirements for production organization, design, and craftsmanship. The printing cycle is getting shorter and shorter, the number of prints is decreasing, and the number of prints is increasing. The customer's artistic requirements for prints are getting higher and higher, and the trade is becoming more and more “transparent”. Traditional printing methods face a crisis of survival. For this reason, Some small and medium-sized printing companies quickly opened up new service areas - personalized printing. At this time, the competition among printing companies not only shows the competition in terms of price and service quality, but also expresses more in the development of new product projects.
VIII. Improving the Requirement for the Quality of Talents The economy in the era of the Internet is a knowledge-based economy. Whether an enterprise can own a group of high-quality talents at various levels directly determines the strength of the enterprise's vitality. If the printing industry wants to be invincible in the 21st century market competition, it must put the development, cultivation and use of talents first.
With the rapid development of science and technology, some types of jobs in the traditional printing industry will gradually disappear, the entire printing industry will gradually transition to knowledge-intensive industries, the structure of the labor force will also change significantly, and the quality requirements for workers will also be the same as before. different. Modern printing technology is a comprehensive, independent discipline system in which multiple disciplines intersect each other. Therefore, the staff of a printing company is required not only to master a single technology, but also to be familiar with related technical knowledge and to be innovative. This requires our company not only to introduce high-quality talents, but also to strengthen job training, to tap potentials from existing talents, and improve quality.
In the Internet era, the management of printing companies must plan, organize, direct, supervise and regulate the production and business activities of the company in accordance with the characteristics of the times, the characteristics of the company and its production and operation rules, and in accordance with the social requirements reflected in the market. All kinds of resources, especially network resources, realize the company's business objectives at different times, constantly adapt to market changes, meet social needs, and at the same time seek the development of printing companies and the satisfaction of their interests.