Talking about locomotive (motorcycle) design

-- Haohan Product Design Co., Ltd. Chen Wenlong

In Taiwan, due to the economic development process, the condition of the roads, the transportation system of the mass transit and the policy restrictions (only locomotives and strict regulations below 150CC are allowed), let Taiwan develop the engine and frame from the engine in the locomotive industry. Appearance has the ability of self-development and design, and especially in the product of Quick Skoda, it opens the international market with such product advantages.

Scooter design is different from general products. Although the design process and concept are relatively close to the car, because of the difference in materials and assembly methods (plastic injection molding and pipe-pipe frame), it still has its unique characteristics. Know -how and design procedures and ideas. As the threshold of production technology is not high, the future development should be similar to the "smile theory" proposed by Mr. Acer Shih-wing, and the two ends of new product design and development are the key to success. - "How does one end through market research, after conversion, R & D designed locomotive products to meet consumer demand, the other end is how to create a product with marketing and brand value"! Due to regional differences in the differences in usage habits and consumer culture, the performance of locomotives on this product is relatively obvious. Different life styles often cause the same goods but have different methods of use; the original design of Scogda originates from Vespa in Italy, all shells are sheet metal pieces, after the development of Japan and Taiwan, the appearance of plastic parts into a plastic injection molding, in Taiwan, Suqian because of convenience and lightweight as the most important means of livelihood in Europe And Japan is mainly young people's leisure and performance props. The current Sukkoda must have a Luggage Box design underneath the seat. The original concept was used to put a helmet in Japan; many housewives in Taiwan often use it as a dish. Space for sundries and debris; in Vietnam, because of the thinness of the currency, this baggage space is sometimes used as a place to carry banknotes. In Italy, due to the large size of the stone road and the average rider, Scooters have been modified into large wheels (12 inch) to adapt to the road conditions and body type; however, this so-called big wheel Scooter is not very popular in Taiwan. Consumers love it. Therefore, how to transform the needs and habits of local consumers is based on the design of locomotives. It is also the foundation and core of innovation for designers.

In the past few years, the domestic market for locomotives in Taiwan, with the economic growth and the saturation of the domestic demand market, the annual sales performance has gradually decreased from more than one million units. This year, it has seen a contraction of about 15%, although the overall market has become smaller. However, the competition of the major locomotive factories has not only not slowed but has become even more intense. From the products introduced recently, it can be seen that: in terms of engine performance, such as: electroplating ceramic cylinders and 4V, in the equipment, such as: install the CBS brake system (one-handed two rounds) system that emphasizes safety, five-in-one control lock and big brother Large caller ID, etc., and to capture different customer segments in the design is more diverse and lively, from the price, gender and function need to form a separate market segment (Segationation); 125CC's QuickKerean view, the best-selling models have a basket such as: Hammer, Di Jue, scenery, Ruyi, mood, Qijiang, Pentium, RS-21, Xunguang, Triple Crown, SWING, A Dr.... So, as in the past, a popular model that dominated the market was no longer there! From another point of view, these products that stand up to competition in Taiwan, that is, have already laid the strength and foundation for export!

Design Sketches and CAID Renderings Rendering


Clay Model and Packaging CAD Design Review CAID Rendering Rendering


Mechanical design and Keller CAID model for tooling

On the other hand, in mainland China, the demand for the locomotive market has been rising since the reform and opening up, resulting in huge sales, and has also driven the booming development of related industries (such as molds, plastic parts injection..). The Chinese locomotives are called "motorcycles" and they are also different from the Taiwanese such as scooter (Scooter), Cavalier, Curb (Cub), and the current large and small locomotive plants. There are more than a hundred officially registered, and the total output has exceeded 10 million units, and recently it has been opened up for export (Indonesia, Vietnam...). Because of the industrial policy of locomotives, it is gradually restricted from the import of open vehicles (currently, it is required that the frames need to be produced locally, and other parts need to apply for “approval” for import), plus all the locomotives to be listed are It is necessary to apply for a "previous list" before it can be listed, making all major international locomotives have to be transferred to set up factories in China. Related development technologies (CAD/CAM applications) and production management have therefore been driven by progress!

However, on the other hand, more and more big cities have adopted regulations and restraints on the number and distribution of locomotive licenses year by year, which has shifted the focus of locomotive sales from the general public to the broad rural markets, resulting in the possession of low-priced products. The most sales ratio. The general consumers in the vast rural market usually use the word of mouth as a reference for purchase, because they generally do not know the brand and model deeply. These factors allow counterfeit plagiarism to have room for survival and competitive advantages (for example, the difference between rural consumers and HONDA and HONGDA is ambiguous, while manufacturers directly quote and replicate best-selling models, in addition to not having to design R&D expenses, Ensure that there is a certain market); this kind of "self-organization" develops a way to assemble and manufacture locomotives by means of supporting development systems and procurement of parts, so when a certain type of machine enters the market and is recognized by consumers, immediately Some manufacturers will unite to carry out "reverse engineering" - dismantling all the parts to measure files, some copy the frame, and some duplicate plastic parts, the size of the motor factory only buy the matching parts and then buy the engine and After applying for the catalog, you can quickly enter the market! Because the same model products will have several groups to carry out the integration and development, so the difference in price and quality will form another cause and variable of competition!

It seems that the development of Taiwan’s information industry has made Taiwan become the most important supplier of electronic components for global electronic information. Today, the locomotive industry in mainland China seems to have such a tendency to develop. The competitive advantage of its price has affected the interaction of the entire international market. Recently, an Italian locomotive factory launched a new Sukkoda, claiming to be the Japanese engine, Italian design plus Chinese components!

Some people say that the development of Chinese locomotives should resemble the pattern experienced by Japan and Taiwan in the past. After a number of competitions, only a few large companies remained. As Japan has thus formed the four major locomotive factories in the world (HONDA, YAMAHA, SUZUKI , KAMASAKI), while Taiwan's three major plants (Sanyang, Yamaha, Gwangyang) accounted for nearly ninety percent of the market share of the strongest, if it is really such a "self-similar" development, with Such a huge domestic demand market is backed by development. The future large-scale factories that can be established in China will be able to play an important role in the international market with an annual output of more than one million. However, in this environment, because of the subjective and objective conditions and backgrounds different from Taiwan and Japan’s development in the past, in the future competition, the influence of international forces (at present there are a number of locomotive factories in Japan, Europe, and Taiwan, respectively). With the restriction of intellectual property rights and the direction in which policies must be formulated, I believe that this industry will surely allow the industry to move toward a formal development and design system and return to the market fundamentals (brand, product, cost, quality, and marketing - Marketing in) results in winning! Just who is the winner behind may be more of a concern.