Children's food packaging design should pay special attention

Children's Day is the happiest of children, eating delicious food and wearing beautiful clothes, but those who are happy behind are probably those businesses. In today’s fierce market competition, the children’s market is not only huge but also growing rapidly. The data shows that annual sales of children's products are close to 200 billion U.S. dollars, which means that the children's products market has greater market potential than other people and demographically divided markets.
McDonald's KFC "Heart is Fine"
McDonald's and KFC have made painstaking research on children's consumer psychology. Whether it is the introduction of children's toy packages or small slides or swivel chairs, these are all to attract children's attention and make them pay attention to, like, linger on. This method of cultivation has indeed changed the eating habits of a large number of children. They like to eat Western food, French fries, burgers, and ice cream. They like their dining environment. They are clean, comfortable and sentimental. A few days ago, the reporter passed a McDonald's store. Many people lined up at the door. There were many children. While lining up, they watched TV. Guess what they see? The new Madonna advertisements are being broadcasted. When the children on the screen saw McDonald's logo “M”, they turned to laughter. It was very moving. It can be seen that Mary Ronald pays attention to the target group, children.
Then examine their toys, buy a set of packages to send you a small toy, detailed workmanship, children in their hands, hands-on play, and sometimes to think about it, attract people do not have to say, even many young people All put it down.
Professional child food company "shows"
In China, the business opportunities in the children's food market are prominent, and there are many investors, but small food factories often lack attention to the quality, design, and culture of the packaging, and it is difficult for the products produced to compete with foreign manufacturers. Products like biscuits, candy, and chocolate are basically wholly owned or joint ventures. Fortunately, in the field of milk and fruit sweat drinks, our packaging is still good. Many companies use the world's advanced packaging lines, whether from the package Material to design is gradually catching up with the world advanced level.
Shanghai Dachang Children's Food Factory Co., Ltd. is a Shanghai-Hong Kong joint venture invested by Shanghai Meilin Zhengguanghe (Group) Co., Ltd. and Hong Kong Dachangxing Food Industry Co., Ltd. With a total investment of 13.21 million US dollars, it opened in August 1993. The company mainly produces and manages five categories of candy, chocolate, starch fudge, solid drink, baby food and other nearly 200 varieties. Strong technical force, advanced technology, with advanced production lines, key equipment and packaging machines imported from Switzerland, the United Kingdom, Australia, Italy, Germany, Denmark and other countries. The company always adheres to the tenet of "quality first, reputation first". The series of chocolates, ultra-predominant sugar candy series, and starch fudge series won the title of Shanghai Famous Brand Product in successive years. The packaging also attaches great importance to the design. The products are popular among Chinese and foreign people and not only sell well all over the country, but also exported to the United States, Japan, Russia, Australia, Southeast Asia, the Middle East and other countries and regions.
Understanding the packaging needs of children For suppliers in the food and beverage industry, marketing products to children is an important business. If you can make your brand recognized by children and parents purchase, you have a lifetime of customers. Children's influence on sales is not limited to the purchase of the product itself. Children also have a great influence on their parents' purchase decisions. A random survey showed that children’s influence on parents’ purchasing decisions was as high as 43%. Understanding children’s needs and understanding what kind of packaging encourages children to use these products often remains a challenge for modern packaging professionals. At the same time, the packaging must also be trusted by the mother to convince her that the product is safe, nutritious and absolutely non-violent. Smart product design can achieve these two goals at the same time.
Product packaging is the most important factor affecting modern young people's identity with the brand. Surveys show that most children recognize and distinguish brand marks before they can recognize their names. By carefully designing the packaging of children's products to adapt them to the needs of children, reflecting the characteristics of the times and fashion trends, there is a fashionable and avant-garde style that can resonate with young people, so that you can fully meet these challenges and be profitable. The market gains considerable profits.
If you want to make your product win the children's welcome, you must keep in mind the following four principles when designing packaging: First, understand the market; Second, use children's language; Third, do publicity in the media; Fourth, attach importance to packaging. The inherent properties.
The above applies to the dairy industry as well, based on the youth's improvisational buying habits. Therefore, your products must be favored by them. They should not only provide good taste. Young people are willing to try each novelty product and are not willing to stick to the rules. They should also pack the product. Designed to be highly targeted and targeted directly at the age group in which you purchased your product, they will be able to appreciate the fashion and quality from the packaging, making them a loyal supporter of your brand. (From "Packaging and Machinery Weekly")