Recently, I saw a few messages. The first is that the "Encyclopaedia Britannica", which has always been known for its fine print and is well-known for its publishing authority, was announced in 2000. In the future, the "Full Book" will be mainly sold in the form of a CD-ROM, and the price of the CD-ROM version is only equivalent to the original book. Less than 1/100. The CD-ROM version is not only cheap, but also more convenient to retrieve, and the interface is very friendly. At the same time, it is equipped with multimedia formats such as light and sound, making it more popular among readers. It is precisely, "In the old days, Wang Xietang came to Yan and flew into the homes of ordinary people." For a time, the volume of sales of the “CD-ROM†CD-ROM has greatly increased, and its sales profit is much larger than the printed version. It is particularly worthwhile to add that the profits of the CD-ROM version do not belong to the Encyclopaedia Publishing House of Great Britain, but to the Tribune company in Chicago, United States. This is because in 1990, the latter bought the copyright of the CD-ROM version for a price of US$57 million. Second, in 2000, many universities in the United States decided to adopt electronic textbooks. Students could access the Internet in class. Students can download textbooks online and store them on their computers at any time. For a long period of time, downloading novels from the Internet has been a passion for many fashion youth. It is said that the use of textbooks on the Internet for students can increase the flexibility of selection and facilitate the modification of teachers. Third, the latest news confirms that on December 15, 2000 the U.S. government approved the merger plan between AOL and Time Warner. Time Warner is a world-renowned media group founded in 1923. It has 70,000 employees and annual sales revenue of 27 billion US dollars. Time Warner has set foot in television, movies, records, magazines and other fields and has achieved great success. It has more than one billion viewers on the television network; it has hosted magazines such as People and Times, and has more than 120 million readers; in addition, it has established Warner Music Group and Warner Bros. Studios. In the media field, Time Warner is a well-deserved giant of the world. Compared with Time Warner, AOL is much smaller. It was founded in 1985 with 12,000 employees and annual revenue of 5 billion US dollars. It is mainly engaged in Internet access business. Although the scale of the company can't be seen by Time Warner, the market value of AOL is much higher than that of Time Warner's $164 billion. Therefore, after the merger, AOL’s newly formed AOL Time Warner Group has 55% of AOL’s shares and became the major controlling party.
As we usher in the 21st century, the news that there are more or less connections with the traditional printing industry is undoubtedly conveying some information about the future of the printing industry. In fact, in May 2000, Drupa, the world's most famous printing exhibition held in Düsseldorf, Germany, we can already clearly see the future direction of the printing industry, which is also the global science of the 21st century. The direction of technology development is digitalization and networking.
Many people are optimistic about the printing industry and call it the sunrise industry. In fact, looking at the development prospects of an industry depends on its relationship with emerging industries. According to the division of industry in the United States, printing belongs to the information industry. In order to better reflect the characteristics of the printing industry, the United States redefined the printing industry as the printing and graphic communication industry (The Printing & Graphic
Communication Industry), which covers much more than we normally understand in the printing category. According to relevant information of the World Bank, since the 1990s, the information industry has become the fastest growing industry in the world, and its growth rate is more than double that of other industries. According to the British "Financial Times" report, in 2000 the total sales of the global printing industry has reached 500 billion US dollars, of which half came from commercial printing and packaging printing. This scale of industry has made the printing industry one of the largest industries.
People are optimistic about the printing industry and promote the technological development of the printing industry. It also helps the printing industry to attract more funds. In the past 20 years or so, the printing industry has achieved unprecedented development. More and more new technologies, including large-scale integrated circuit technology, laser technology, computer technology, and network technology, are integrating into the printing industry at the fastest speed. in. Since the early 1990s, the printing industry began to develop at a speed of 5 years and a ladder. Following the “farewell to lead and fire†revolution, the desktop publishing system was introduced in 1990; in 1995, the color desktop system, digital printing, and direct plate making technologies were introduced. In 2000, people saw a complete digital workflow and cross-media publishing technology. Now, digitalization has linked all the traditional prepress, printing, and postpress processing together, and the embryonic form of print networking has also been demonstrated.
The advancement of technology has led to the rapid development of the printing industry, and the development of the printing industry has brought numerous business opportunities. China's accession to the WTO is close at hand, and many foreign-funded printing companies are very optimistic about the Chinese market. They will rush to the domestic printing market with strong capital, first-rate equipment and scientific management. Of course, this will also promote domestic printing companies to accelerate technological upgrading, strengthen scientific management, and actively participate in institutional reforms. The penetration of network technology into the traditional media industry will further promote the overall development of the printing industry towards digitalization.
The huge business opportunities brought about by the printing industry also stem from structural adjustments in the printing industry. The development of the printing industry in China is extremely uneven. According to expert analysis, most of the printing companies in China are concentrated in the coastal developed areas, more specifically in Beijing, Shanghai, Guangzhou, Shenzhen, and the surrounding areas, while other regions are relatively backward. Statistics show that in 1999, the total output value of books and periodical printing factories in the 10 western provinces (1,860 million) was less than that of a Longgang town in Zhejiang (2 billion). There will be a market for demand. It is estimated that a full-scale transformation of a fixed-point printing press will enable it to have a complete processing capability, which will require at least tens of millions of yuan. Many of the country's existing two-level book and periodical printing factories require technological transformation. During the "10th Five-Year Plan" period, this alone can provide billions of dollars worth of equipment. In fact, the need for technological transformation is not limited to printing and fixed-point printing companies. At present, there are more than 80,000 printing companies in China, large and small, and their market value is certainly far more than billions of renminbi, considering their equipment needs. If we take into account the paper, ink, PS plate, blanket, etc. consumed by the printing companies daily, the market can reach several hundred billion yuan (according to 1999 statistics, the consumption of the printing industry is about 59.49 billion yuan, of which paper is 52.7 billion yuan. Yuan, ink 4.4 billion yuan, PS version 1.5 billion yuan, photographic film 220 million yuan, 3.7 billion yuan in aluminum, blanket 180 million yuan; and China's annual import offset press, the use of exchange are hundreds of millions). The enormous business opportunities created by the printing industry are before us, waiting for us to discover, explore, and occupy.
The law of world economic development shows that with the progress of society, the information industry will occupy an increasingly important position in the national economy. According to statistics from the National Bureau of Statistics, in 1999, China’s information industry has become the industry’s first pillar industry, accounting for 8.5% of the national economy, and the printing industry accounts for about 25% of the total output value of the information industry, which is 150 billion yuan. About (US information industry accounts for about 12% of the national economy, and the printing and image communication industry accounts for about 22%). The technological transformation of the printing industry has led to the development of a large number of related industries. During the "6th Five-Year Plan" period to the "Ninth Five-Year Plan" period, the printing industry received the attention of the relevant state leaders. The state has invested 4 billion yuan as a special technical reform fund for printing. The technological transformation of the printing industry has driven the development of related industries, with a value of more than 10 billion yuan, and an input-output ratio of 1:4 or even higher. At present, China has initially formed a large number of hi-tech enterprises in the printing industry represented by Founder, Beiren, and Second Glue.
Many people refer to the 21st century as the information society, and some people call the era of the future the e era. Regardless of what views, one thing is certain: The 21st century will surely be an era in which digitization has become more and more widely used. For the printing industry, digital workflow, digital proofing, and digital printing... will become the future direction of the printing industry. In the future world, it will not be simple big fish eating small fish, but it is very likely that fast fish will eat slow fish.
Faced with the information age, whether it is traditional media represented by the printing industry or emerging media in the form of networks, whoever has more audiences in the future will be the winner of the market. The future business opportunities for the printing industry are also determined.
As we usher in the 21st century, the news that there are more or less connections with the traditional printing industry is undoubtedly conveying some information about the future of the printing industry. In fact, in May 2000, Drupa, the world's most famous printing exhibition held in Düsseldorf, Germany, we can already clearly see the future direction of the printing industry, which is also the global science of the 21st century. The direction of technology development is digitalization and networking.
Many people are optimistic about the printing industry and call it the sunrise industry. In fact, looking at the development prospects of an industry depends on its relationship with emerging industries. According to the division of industry in the United States, printing belongs to the information industry. In order to better reflect the characteristics of the printing industry, the United States redefined the printing industry as the printing and graphic communication industry (The Printing & Graphic
Communication Industry), which covers much more than we normally understand in the printing category. According to relevant information of the World Bank, since the 1990s, the information industry has become the fastest growing industry in the world, and its growth rate is more than double that of other industries. According to the British "Financial Times" report, in 2000 the total sales of the global printing industry has reached 500 billion US dollars, of which half came from commercial printing and packaging printing. This scale of industry has made the printing industry one of the largest industries.
People are optimistic about the printing industry and promote the technological development of the printing industry. It also helps the printing industry to attract more funds. In the past 20 years or so, the printing industry has achieved unprecedented development. More and more new technologies, including large-scale integrated circuit technology, laser technology, computer technology, and network technology, are integrating into the printing industry at the fastest speed. in. Since the early 1990s, the printing industry began to develop at a speed of 5 years and a ladder. Following the “farewell to lead and fire†revolution, the desktop publishing system was introduced in 1990; in 1995, the color desktop system, digital printing, and direct plate making technologies were introduced. In 2000, people saw a complete digital workflow and cross-media publishing technology. Now, digitalization has linked all the traditional prepress, printing, and postpress processing together, and the embryonic form of print networking has also been demonstrated.
The advancement of technology has led to the rapid development of the printing industry, and the development of the printing industry has brought numerous business opportunities. China's accession to the WTO is close at hand, and many foreign-funded printing companies are very optimistic about the Chinese market. They will rush to the domestic printing market with strong capital, first-rate equipment and scientific management. Of course, this will also promote domestic printing companies to accelerate technological upgrading, strengthen scientific management, and actively participate in institutional reforms. The penetration of network technology into the traditional media industry will further promote the overall development of the printing industry towards digitalization.
The huge business opportunities brought about by the printing industry also stem from structural adjustments in the printing industry. The development of the printing industry in China is extremely uneven. According to expert analysis, most of the printing companies in China are concentrated in the coastal developed areas, more specifically in Beijing, Shanghai, Guangzhou, Shenzhen, and the surrounding areas, while other regions are relatively backward. Statistics show that in 1999, the total output value of books and periodical printing factories in the 10 western provinces (1,860 million) was less than that of a Longgang town in Zhejiang (2 billion). There will be a market for demand. It is estimated that a full-scale transformation of a fixed-point printing press will enable it to have a complete processing capability, which will require at least tens of millions of yuan. Many of the country's existing two-level book and periodical printing factories require technological transformation. During the "10th Five-Year Plan" period, this alone can provide billions of dollars worth of equipment. In fact, the need for technological transformation is not limited to printing and fixed-point printing companies. At present, there are more than 80,000 printing companies in China, large and small, and their market value is certainly far more than billions of renminbi, considering their equipment needs. If we take into account the paper, ink, PS plate, blanket, etc. consumed by the printing companies daily, the market can reach several hundred billion yuan (according to 1999 statistics, the consumption of the printing industry is about 59.49 billion yuan, of which paper is 52.7 billion yuan. Yuan, ink 4.4 billion yuan, PS version 1.5 billion yuan, photographic film 220 million yuan, 3.7 billion yuan in aluminum, blanket 180 million yuan; and China's annual import offset press, the use of exchange are hundreds of millions). The enormous business opportunities created by the printing industry are before us, waiting for us to discover, explore, and occupy.
The law of world economic development shows that with the progress of society, the information industry will occupy an increasingly important position in the national economy. According to statistics from the National Bureau of Statistics, in 1999, China’s information industry has become the industry’s first pillar industry, accounting for 8.5% of the national economy, and the printing industry accounts for about 25% of the total output value of the information industry, which is 150 billion yuan. About (US information industry accounts for about 12% of the national economy, and the printing and image communication industry accounts for about 22%). The technological transformation of the printing industry has led to the development of a large number of related industries. During the "6th Five-Year Plan" period to the "Ninth Five-Year Plan" period, the printing industry received the attention of the relevant state leaders. The state has invested 4 billion yuan as a special technical reform fund for printing. The technological transformation of the printing industry has driven the development of related industries, with a value of more than 10 billion yuan, and an input-output ratio of 1:4 or even higher. At present, China has initially formed a large number of hi-tech enterprises in the printing industry represented by Founder, Beiren, and Second Glue.
Many people refer to the 21st century as the information society, and some people call the era of the future the e era. Regardless of what views, one thing is certain: The 21st century will surely be an era in which digitization has become more and more widely used. For the printing industry, digital workflow, digital proofing, and digital printing... will become the future direction of the printing industry. In the future world, it will not be simple big fish eating small fish, but it is very likely that fast fish will eat slow fish.
Faced with the information age, whether it is traditional media represented by the printing industry or emerging media in the form of networks, whoever has more audiences in the future will be the winner of the market. The future business opportunities for the printing industry are also determined.
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