Product Design and Consumer Interaction II

4 Added value of the product

The first commodity only met the function of use, not to mention the economic value outside the product. Use was the only requirement. With the abundance of similar products, the profit of production continued to shrink. How to obtain the maximum benefit became the focus. Personality and characteristics need to be acquired outside the functional characteristics. When the functional requirements reach the extreme, people are seeking to transcend the spiritual function of material value - culture and art. When two kinds of similar products are equal in terms of technological content, the shapes, colors, materials, etc. are playing an advantage. They are also a set of suits. Although they only make changes in the collar and cuffs, their market sales will be different. A cell phone can only be able to The sales volume of the color change shells will also be different. A car will only have a good performance due to changes in the front face and taillights. If the overall shape is updated, the effect will be even better. The slogan "people-oriented" is never out of date, the concept is constantly changing, the pursuit of a better life is endless, the hunger for culture and art is constantly escalating, and it is particularly important for spiritual enjoyment, flaunting individuality, and seeking for interactive communication. This provides designers with a broader space, and also finds a point of appeal for the enhancement of value-added products. The difference in artistic style is a book that can never be read for the target customer, and the buyer originally paid a high price. This is the inevitable result of the market economy and the lifeblood of the enterprises in the new era.

5 Extensive Circulation of Goods

The products are listed on the market to form commodities. The products are continuously developed to meet the needs of human material and spiritual life. Where there is human existence, there is the existence of commodities. Since ancient times, people have made painstaking efforts to open up the road to trade, such as China. In the ancient Silk Road, commodities from different places brought back from the West, along with the development of technology and the renewal of means of transportation, shortened the gap in the time and space of commodity exchange. Modern online sales and express direct sales have entered people’s lives, and international economic integration The frequency of circulation has been accelerated, various kinds of commodities are full of people's horizons, overwhelming merchandise advertisements have constantly stimulated people's attention, people will judge the advantages of commodities with experience and perception, and will also be surprised to see new products, and goods carry The artistic information and inherent culture will continue to cultivate and enhance our aesthetic sense. Therefore, the demand for commodity diversification has emerged. Due to the extensiveness of circulation, it also puts a more nuanced orientation on the diversification of art in commodities. For example, European manufacturers, American models, and Asian models have been put into production at the same time. The type, interior, color and other aspects are all targeted with the target customers. Fujifilm's packaging sold in China has pictures of the Forbidden City and Chinese panda designs on the packaging. This closeness will eliminate our sense of distance from the goods. It is easier to accept it because the art form is at work.

6 The educational nature of commodities "beauty"

People's access to knowledge is not limited to books and classrooms. The entire society is a large database. While consumers consume goods, they also receive knowledge education from different sources. This kind of education is not fed with ducks but is natural. Yes, it is potential, but also colorful, like a chair, regardless of Chinese, Western style it will carry a kind of artistic information, modeling form, material, color, style and so on. We chose this chair instead of the chair because it is determined through comparison and comparison. This process is a process of ascending the process and receiving the education of commodities. After many such processes, we accumulate experience. This experience is in the future. Aesthetic theoretical basis. The “beauty” of goods can be discussed from two aspects. The first is the “beauty” given by the product designer. This is based on the integration of the designer’s market orientation and individual artistic accomplishment into the product. The level of art and the opinion of the arts play a decisive role in the emergence of different levels of colorful artistic styles. As the saying goes, "Department Stores will be able to find corresponding customers, but the sales will be different, forming a mainstream and non-mainstream distribution." Situation: Mainstream products are always the favorite of manufacturers, because they can create the greatest value, but from the perspective of art, it is not directly proportional to this. This is a point that many designers worry about, whether it is drifting along the waves or unconventional, mostly choose the former. Designers are willing to stand out for style and establish individuality, but often overlook this point, but also the point of distress, that is, the problem of the consumer environment, is also the second problem: the aesthetic level of consumers.Designers have the obligation and responsibility to enhance and guide the education of consumers , so that they establish a correct aesthetic in the use of goods, which requires a process in this process Designers can not be impetuous and eager for quick success, to clear and influence, and take effective means to eventually build a mature healthy consumer market, so that consumers and design to achieve the best fit.

7 Conclusion

Many commodities can enjoy a variety of artistic enjoyment during use and viewing. Like a chandelier, you can admire the appearance of the exterior, the color of the lampshade, and the parts and patterns that you decorate during the day. At night, you can feel the transparency of the lampshade and the texture of the material, the level of the structure, and the transformation of light and shadow. When a telephone is not in use, it can be used as an accessory to set off the interior environment, and it can be used to feel and hear. A rug has both a soft texture and a beautiful pattern. All the goods are of a certain artistic nature. Shopping is an interesting thing. While entering the mall, you are also experiencing art. Therefore, modern shopping venues are also a leisure environment. Even if you do not purchase, you can see a wide range of goods and get the artistic influence of the goods. Therefore, consumer goods are also in the consumer art.

(Text / Ling Shiyi Zhongyuan Institute of Technology)

Packaging Engineering