What do today's consumers look for when they sit on a sofa? And what do companies focus on when selling sofas? The connection between the two is similar to how a teacher evaluates student essays. For companies, selling sofas isn’t just about showcasing product features—it’s about understanding and addressing the needs and desires of the customer.
Looking at Chinese companies today, many emphasize the performance or quality of their products, but often lack distinctive identities. This is because objective descriptions are easier to present. However, some successful Chinese brands have found unique selling points that go beyond mere product features. For example, Huawei doesn't just sell phones; it sells an emotional experience. Apple and Starbucks don’t sell products—they sell a sense of pride and belonging. So, what can furniture companies offer? That’s exactly what Left & Right Sofas has been aiming for.
Left & Right Sofas believes that a sofa should bring happiness to its users, aligning with the concept of a unique selling proposition in business. In fact, they even approach selling sofas as if they were giving them away—because their goal is to create an emotional connection with customers.
The Market Decides Marketing Strategy: Left & Right Sofas Sells Happiness
From its very beginning, Left & Right Sofas has evolved alongside changing times, adapting both its products and marketing strategies. Yet, one constant remains: happiness. Their slogan, “Happiness is not far away, just in your home,†reflects this philosophy.
Left and Right Sofa Original Design Exhibition Hall - Happy Oil Paper Umbrella
Related reading: How to make the sofa comfortable and functional?
Left & Right Sofas has countless examples of "happiness" in their marketing. Furniture fans can discover traces of joy in their exhibition halls. Just like the clever blend of oil paper umbrellas and sofas, the designers use the rhythmic arrangement of red oil paper umbrellas in the theme of “Power of Happiness.†They incorporate modern design techniques and fashion elements to match the tone of Left & Right furniture products. This not only meets the aesthetic preferences of modern people, but also brings out the cultural depth of traditional oriental values. It conveys warmth and happiness while expressing a deep sense of Eastern sentiment.
The warm red color evokes a feeling of energy and liveliness, making the entire exhibition hall attract a large crowd, always maintaining a positive atmosphere filled with warmth, comfort, and beauty.
Left & Right Sofas values originality and loves to spread happiness. They break the norm and embrace spontaneity. Don’t think of a sofa as something rigid—feel the happiness with Left & Right!
Frozen Meat Breaker And Grinder
Frozen meat breaker/frozen meat breaker/meat grinder/meat mincer is the first step of high quality products production. They are used for pre-breaking frozen meat blocks stacked on pallets. It includes bone saw series, frozen meat cutting machine, frozen meat flaker,grinder series, etc. Customers will use different machines depending on the processing needs and to form an automatic production line. No need of defrosting of the meat, Helper`s breaker series has been designed to cut off a whole block of meat in meat pieces with a blades system, avoiding second time pollution and keeping meat texture.
Large frozen meat breaker series: Bone saw, Frozen meat cutting machine, frozen meat flaker.
Frozen meat grinder series: JR-120, JR-140, JR-300, chopping and grinding combination system.
Rib Chopping Machine,Frozen Meat Flaker,Frozen Meat Cutter,Meat Mincer,Meat Grinder,Frozen Meat Breaker
Helper Machinery Group Co., Ltd. , https://www.ihelpergroup.com