In the realm of brand development, China has made remarkable progress, and Yili has emerged as a leading member of the "China Brand Alliance." This position not only highlights Yili's achievements but also plays a vital role in promoting the growth of Chinese brands on the global stage. Yili’s journey reflects the broader transformation of Chinese brands—from underdogs to industry leaders. Its success lies in the seamless integration of corporate branding with national identity, global resources with the Chinese market, and industry vision with traditional Chinese wisdom.
Over more than five decades of development, Yili has earned the trust of hundreds of millions of families worldwide. Its brand value has been widely recognized by international institutions, solidifying its reputation as a top-tier brand in the food and beverage sector.
According to the 2015 BrandZ Top 100 Value Chinese Brands report commissioned by WPP, the world's largest communications group, Yili Group continues to lead the Chinese food and beverage industry with a brand value of nearly $5.1 billion. It ranked sixth among trusted Chinese brands and was once again named a "consumer-trusted food and beverage brand." The BrandZ report emphasizes that product safety is the foundation of brand credibility, stressing the importance of using safe raw materials and maintaining high standards for both products and services.
The Dutch cooperative bank released the "2014 Global Dairy Top 20 Report," which placed Yili among the top 10 global dairy companies—making it the only Asian dairy company to achieve this distinction. Additionally, the Kedah Consumer Index and Bain Company’s 2014 China Shopper Report highlighted Yili's impressive growth, with an increase of 2.8 million household consumers in 2014, ranking it among the fastest-growing food and beverage brands. According to joint statistics from the China Business Federation and the China National Business Information Center, Yili maintained strong market shares across five key segments: the national dairy market, milk powder market, frozen drink market, liquid milk market, and children’s milk market.
Brands like Yili are now symbolizing China's manufacturing industry's pursuit of high-value branding, inspiring more companies to focus on building strong, recognizable brands. As Pan Gang, Chairman of Yili Group, once said, “I want to cherish consumers as much as I love my own body.†Today, Yili aims to connect with hundreds of millions of Chinese families through emotional engagement and meaningful communication.
Despite having over 50 years of history, Yili remains vibrant and relevant, driven by continuous innovation and value creation. More Chinese brands are destined to go global and make a lasting impact. Yili serves as a powerful example, showing how trust and quality can build long-term loyalty. By leveraging influential events and socially impactful campaigns, Yili conveys its values and transforms consumers into passionate brand advocates. In this way, it not only strengthens its own position but also sets a benchmark for the future of Chinese brands on the world stage.
Kraft Paper Sushi Container
1. Environmental Protection: kraft paper is a natural degradable material, the use of kraft paper food containers can reduce the burden on the environment, reduce plastic pollution, can be a perfect alternative to plastic sushi box, is now very popular.
2. Preservation: kraft paper has a certain moisture-proof property, which can effectively maintain the freshness and taste of food, so that sushi can maintain the original taste; The lid has good transparency, good visibility, and you can see the quality of the food inside more intuitively.
3. Breathability: kraft paper has a certain breathability, which can keep the moisture of food and avoid food drying.
4. High Strength: The kraft paper sushi tray has a high strength, which can effectively protect the sushi from being squeezed and deformed, and keep the appearance intact.
5. Easy To Carry: Kraft Paper Container are usually folding design, easy to carry and take-out, convenient for consumers to eat out or take out.
Kraft paper sushi boxes are both environmentally friendly and convenient to use, and can effectively maintain the freshness and taste of food, while also reducing the burden on the environment.
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