How to correct the unhealthy trend of product packaging

In everyday life, in the commodity store, beautiful packaging of foods, medicines, toys, home appliances, etc. can be seen everywhere, which has played a significant role in the transportation of our products, advertising, and promotion of consumption. Life has added colorful colors. However, if you look closely at the various packaging boxes, you can also find that there are some unhealthy trends in the product packaging. Its main performance is:

1. Excessive packaging

The so-called excessive packaging is a product that can be packaged with layered packaging materials. It is necessary to use three or four layers of packaging materials, especially pharmaceutical packaging. The author once ate a medicine that had itself been packed in capsules, and then the capsules were wrapped in plastic. In fact, the board and the medicine were packed in a carton, but they were on one board and one board. Outside the medicine, it was covered with a layer of plastic, and then the medicine in the bag was put into the carton. The outside of the white card carton was pressed with a plastic film. The seal of the box obviously had a bayonet that prevented the opening of the box, but it was added. A self-adhesive trademark. There is at least 2 layers of packaging that can be saved here. Such packaging wastes both packaging material and packaging time, which increases the price of medicines and aggravates the patient's burden. In fact, the capsules can be packed in plastic bottles.

2. Hypocritical packaging

This kind of packaging is the packaging of small products with large packaging boxes that are several times or more than ten times larger than the products. This packaging method is most easily seen in the packaging of foods and health products. Such as the annual Mid-Autumn moon cakes, small 4 to 8 moon cakes, the packaging box can be several times larger than the moon cake, more than ten times, and the packaging box is more and more luxurious, more and more complex, constantly refurbished, its price is far Over the moon cake itself. We cannot help but ask whether consumers actually eat moon cakes or eat packaging boxes7, especially those exquisite cartons, wooden boxes, tin boxes, and plastic boxes. It is a shame that they should not use them, leaving consumers in a dilemma. Some health products packaging is even more hypocritical, such as a few pieces of ginseng film in the box transparent window, the entire box is filled with most of the space or empty, is a typical hypocrisy. It wastes a lot of packaging materials and takes up a lot of space for transportation and storage.

3. Disgusting packaging

The so-called fragile packaging is that in a particular product packaging box, it is hard to stuff into other products. Especially in the annual moon cake packaging, hard-pressed into the tea, alcohol, tableware, decorative objects, etc., so that the price of a box of moon cake reached several hundred, a few thousand dollars. The role of compulsory consumption and collocation marketing has been played, and the packaging of products has changed. It promoted the use of mooncakes for bribery and bribery.

4. Concealed packaging

This kind of packaging is to pack the product with opaque packaging material so that you can't see what is in the bread. When you go to the supermarket to buy things, you can see a lot of food, use plastic bags with images (from the original transparent to opaque) to pack food tightly, there is no transparent window, so you can not see the quality of the food inside, Quality, shape, so that customers are not practical when buying. The author once bought a roast chicken and opened it to find that the chicken has deteriorated. If it is transparent, the quality of the interior can be seen.

Some foods do not have a factory date, shelf life, do not write the factory site, telephone, or vague words, such as a lot of daily necessities, electrical products, addresses written in the "XX economic zone" and the like, the phone is a mobile phone number, there is There is nothing at all. If there are quality problems, you cannot find a production unit at all.

5. Inferior packaging

Poor quality packaging uses poor quality materials and does not require essential packaging for the product. It is neither scientific nor safe, nor can it improve product quality. If any packaging box does not have the proper strength, the seal and the back cover are not secure, and the protective effect of the product will not be achieved, so that the product will be easily broken, damaged or damaged.

Second, some companies use toxic waste plastics to make plastic bags and plastic boxes that are used to package foods or drugs that endanger the health of consumers.

The unhealthy trend in the above-mentioned product packaging has become increasingly fierce in recent years. In order to curb the prevalence of this unhealthy trend, relevant departments should formulate necessary regulations to allow packaging design, production, and product manufacturing companies to jointly abide by, regulate the product packaging market, and guide product packaging development in the right direction.

Author: Yangfang Ming

Reprinted from: Guangdong Printing