HCT Packaging demonstrated a new makeup box that combines transparency and a new alphabet structure. The manufacturer chose to display the four letters of the product name, Sexy, in a translucent makeup case. Each letter was given a different color of lip gloss. The design was very clever. The soul of the cosmetics industry is innovation, and Techpack is a typical representative company. The company set up an innovation center near Paris dedicated to the development of new concepts and new product prototypes. Michel Limongi, director of Innovation Center, said, “We must absolutely avoid designing and producing cosmetics bottles already on the market. Women's cosmetic bottles are often carried around, not just at home, but in cars or trains. We have Patience and a lot of women to communicate and understand their real needs.†After a lot of effort, the company developed a series of unique cosmetic bottles. An example of this is the Slim makeup box, which is 180° wide open, transparent and concise, with products at a glance. A mascara brush or pencil can be placed at the hinge of the box, and a Slim can be designed with a lipstick, a pencil and two lip glosses. Italian manufacturer Global Tube has introduced a brand new hose concept that meets consumers' requirements for portability and convenience. Combi Cap hose caps are suitable for sunscreen or liquid foundation products, in addition to a second cosmetic bottle cap for sealing other products, such as lipstick or concealing cosmetics. “We are looking for continuous innovation,†said Filacuridi Cattani of Abbiati & Fabbri Srl. “Quality is very important and prices are also critical. This is a great pressure for suppliers to require them to do their best while innovating cut costs."
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