The coatings market has gradually matured. The living environment of many agent dealers is getting worse and worse, the profits are getting lower and lower, the manufacturers are intervening in the market, the manufacturers are demanding higher standards for agents, and new agents are emerging. In addition, agents not only face the risk of being eliminated by the manufacturers but also face the risk of being eliminated by competitors. Many agents also realize that there are funds and experience that cannot guarantee that they are in an invincible position in the competition. The same is facing the problem of change.
But no matter how the agent guarantees that it has a strong brand in its hands and the support of a strong manufacturer is one of the premise advantages to ensure that they can win in the competition. So how do agents live with manufacturers, and they are old? Recently, some professionals have conducted in-depth discussions on how to be an agent that manufacturers like and are willing to cooperate with. He gives the following three suggestions.
First, before the paint agent dealer decides to cooperate with a manufacturer, it is necessary to inspect it in detail and understand each other. It is impossible to sign the contract.
Second, eliminate yourself and make changes before others eliminate themselves. This is an era of change, an era of information explosion and knowledge renewal. Paint agents must learn to adapt to the requirements of the times, eliminate their own shortcomings in advance, learn advanced business ideas and ideas, and adopt advanced management methods and ideas.
Third, learn business planning. Just like the diversification of enterprises, it is precisely because you want to make more money and want to make money in different industries. As a result, due to the decentralization of funds and resources, I sent myself to the crematorium in advance. In fact, the same is true for agents. You must plan your own business. Your own resources can ensure that you operate several brands. How much liquidity does your main product require? How to increase the sales capacity and how to increase the transportation capacity. The liquidity, under what circumstances can increase the new products of new manufacturers, etc., must not overdraw their own resources too early, otherwise they will not be able to move without waiting for others to eliminate.
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