China International Boutique Home Design and Luxury Decoration Exhibition

As the largest home furnishing brand exhibition in North China, the Beijing Home Expo has been successfully held for eight sessions. The 9th Beijing Jiabo in the fall of 2012 will be held at the Beijing National Agricultural Exhibition Center on August 24-26, 2012.

In order to provide better and more thoughtful services and meet different levels of demand, the ninth Beijing Home Expo in the fall of 2012 will be fully transformed and upgraded, with a grand high-end theme exhibition – 2012 China (Beijing) International Boutique Home Design and Luxury Decoration Exhibition.

Beijing Home Expo's first high-end exhibition: international boutique home design and luxury home decoration exhibition hits

China has the world's largest residential decoration market. Since 2011, it has built more than 1 billion square meters of new homes each year. The cost of incremental and stock housing renovations is as high as RMB 450 billion.

Beijing is also the largest gathering place for high-end people in China. In 2011, Beijing's luxury home sales exceeded 50 billion yuan, accounting for the highest proportion in three years. In 2012, in the face of continued regulation, the sales momentum of luxury homes has not decreased, the first two months. A total of 183 sets of luxury residential projects with a total investment of more than 40,000 yuan in Beijing, covering an area of ​​nearly 40,000 square meters.

Since April, the volume of villas and high-end residential market in Beijing has risen sharply. The recovery and rise of the high-end residential market has also driven the high-end home improvement and high-end home appliances and furniture consumer market in Beijing. In combination with the Beijing market environment, the 2012 China (Beijing) International Boutique Home Design and Luxury Home Decoration Exhibition came into being, providing a full range of high-end international brands and high-end consumer groups and home designers in the home industry chain.

According to the general manager of the exhibition organizing committee, Mr. Ma, the assistant to the chairman of Beijing Dana Exhibition Co., Ltd., “We launched this high-end exhibition this year. First, the demand of the consumer market. There is no specific consumption for high-end home, decoration and building materials in Beijing. For exhibitions, high-end consumers need a more accurate home improvement procurement platform.

Second, the industry demand, the home industry chain brand entering the high-end market in Beijing needs a professional exhibition platform for them to build bridges and brands and exhibits that are accurately connected with high-end consumers and designers.

Mr. Ma said, “The participating brands participating in our high-end exhibitions must have the influence of benchmarking in the industry. At the same time, their products represent the trend of the industry and the trend of the home. We pass the platform of boutique home design and luxury decoration exhibition, actually It will also convey the decoration information of “future home, fashion home, environmental protection home” to industry professionals and terminal owners.”

Precise positioning to create the first exhibition of high-end home improvement

2012 China (Beijing) International Boutique Home Design and Luxury Decoration Exhibition takes the theme of “Tasting Life, Enjoy the Future”, and the three major exhibitions show the connotation of the exhibition.

(1) Facing new product launching platforms for real estate developers, construction companies, designers, high-end media and terminal owners

This exhibition will focus on new products, new styles and new concepts in the high-end home, decoration and building materials industries, and create a new product launching platform for high-end owners. The professionals, real estate developers, construction companies, designers and high-end companies gathered here. Media, end consumers, etc., will be the best witnesses for new product launches.

(II), the famous Outlets Exhibition

The concept of “Famous Outlets” will be put into the exhibition, and the organizing committee will focus on high-quality brands to sell famous brands, and create “Famous Outlets Exhibition” to let high-end brand products enter the owners' homes at the best price. Cooperating with high-end services to highlight the brand charm and high-end experience, the three-day “Hui” to the ultimate home building event will definitely promote the high-end capital owners to decorate and purchase the consumption of building materials, becoming the “volcano for the release of customers in the summer and autumn 2012 decoration. mouth"!

(3) Providing overall design and overall decoration solutions, one-stop procurement platform

The organizing committee centered on the consumer demand of high-end decoration owners and cooperated with the exhibitors to provide consumers with overall design and overall decoration solutions, realizing more efficient, worry-free, time-saving and money-saving high-end home decoration for the owners. Stationary procurement platform." At the same time, designers and famous brands from Europe, America, Hong Kong, Taiwan and China are invited to bring their innovative design ideas, show and elaborate the overall decoration scheme of style avant-garde and concept ahead, and interpret the direction of future home trends.

High-end theme event held in the same period: 2012 Second China International Design Summit

In order to promote the cultural and friendly exchanges between China and Italy, we provide a platform for the home industry enterprises to communicate and cooperate with Italian designers. The Beijing Home Expo will be the "Italian Year". The organizing committee will jointly organize the "2012 Exhibition" with the IDA International Design Association. The 2nd China International Design Summit" event.

The summit will invite the China Building Association, China Building Decoration Association, China Industrial Design Association, Italian Interior Designers Association, Italian Architectural Design Office, representatives of the Italian Embassy in China and famous Italian brands/designers to discuss East and West. The difference between cultural ideas and the integration of tradition and modernity in design.

During the summit, the “Traditional and Modern Fusion Summit Forum”, “Design – Italian Home Life Exhibition”, “TOP100 International Green Design Award”, “Design? Art? Life – Take you into the Italian family” The “International Design Fashion Awards Dinner – Night of Celebrity Designers” and “2012 International Interior Design Trends Conference” will create a platform for high-end designers and high-end companies to communicate face to face, communicate and cooperate.

2012 China (Beijing) International Boutique Home Design and Luxury Decoration Exhibition, this is the only commercial exhibition in China that serves the domestic market and terminal market, positioning high-end home design and luxury decoration industry chain, and she is also a lot of high-end home and building materials. The decorative brand is the hub of the consumer market, and it is also a design communication platform tailored for designers.

On August 24-25, 2012, everyone can see newer and more refined design elements and more high-end brands on this platform. Here, it is not only the platform for all brands to release new products, display image, occupy the market, and expand their share; here, it will also bring a wonderful home visual feast to the end consumers.