Yesterday afternoon, a boy stopped in front of the toy window of a McDonald's store on the eve of June 1st. The 9-year-old American girl Hannah stood up and publicly questioned the CEO of McDonald's "Tricking children to eat McDonald's with toys." Hanna said she will continue to stand. Come out and talk to children
What do Xi'an children think about this news that is closely related to children? What do they think about buying foreign fast food to send toys? Yesterday morning, with the help of an enthusiastic teacher at Xihe Elementary School, a class of children in the second grade conducted a “thematic review class meetingâ€.
Later, on the same topic, the reporter interviewed a number of students in the second, fourth and sixth grades of Xihe Primary School and distributed 40 questionnaires.
>>Theme class meeting
The children said, "Hannah dares to do it."
After learning about the 9-year-old American girl Hannah’s face and asking McDonald’s CEO to “use a toy to trick a child to eat McDonald’sâ€, the children in the class began to express their opinions.
Meng Xinyu, 9 years old, said that she basically does not eat foreign fast food: "The food such as hamburger fries is not nutritious. I don't like the toys for children's packages. It's too naive, it feels like playing for 2 year olds."
Chen Hao, 9 years old, said that he doesn't like toys for children's packages. He only likes fun toys. He prefers the airship watches he has purchased, but he thinks the children's menu is delicious.
Liu Xinhua, 9 years old, said that Mom and Dad said that the foreign fast food was unsanitary and did not take him. He said that it is useless to buy a children's meal and send toys. He doesn't like those toys.
The 8-year-old Xin Jiale is in a classmate, and she looks taller. She asks what she usually likes. He said that he likes to eat the big steamed buns, loves cabbage, carrots and eggplant. For foreign fast food, he said that the hamburger has no vegetable buns. It’s delicious, and the toys for children’s packages are very childish. He doesn’t like to play.
For Hannah’s approach, these eight-nine-year-old children’s views are strikingly consistent, and they all say that the other party is very brave and dare to dare to make them admire. The news of this little child reported by the China Business Daily is very good. This makes them understand that when foreign children face things that harm their children, they will have such brave actions.
>>Question survey
Eighty percent of children said that they never thought about this kind of thing.
Of the 40 children who participated in the survey, 32 said that they had never thought about this kind of thing, but the children expressed their support for Hannah’s approach. The other 8 children felt that McDonald's was so tempted that the children were not right. Three of them felt that Hannah was particularly brave.
The 13-year-old Wang Zhenglong said with some envy: "I think the little girl has a childlike heart. I dare to say anything. I admire the courage of the little girl. I thought about it but never done it."
"I think this little girl is doing the right thing, I thought about it," said Li, a 12-year-old girl. "The little girl's approach made me feel shocked. I thought about this kind of thing, but I dare not do it." Xiaoyang, 13, said.
"I knew this before, but I also thought about letting them (McDonald's) correct this problem, but I never did it," said 10-year-old Xiao Li.
Wang Zhenglong, 13 years old, said that he also likes to collect children's set toys before he was 6 years old, but now he knows that eating fried foods is not good for the body, and occasionally he will eat it once. He also wants to say to other children that foreign fast food eats more. Not good for your health, don't eat too much.
The 9-year-old Xiao Yu said that she usually likes to eat fast food, and often collects children's set toys. She even thinks that the current children's set toys are too single, and should add ten more toys for the children to buy.
During the investigation, there were also children who put forward "constructive" opinions. The 10-year-old Xiaoyu said: "I think the current children's package should add a fruit, which may be healthy."
>>Parental views
Dislike foreign fast food toys to seduce children
Xiaoyu, 7 years old, said that the display cabinets in the home are filled with toys for children's packages, cherry balls, sponges, watches and so on. Xiaoyu mother said that compared to the interest in children's packages, Xiaoyu prefers to give away toys, often for the sake of toys. According to her understanding, many of my colleagues and friends' children are trying to buy toys for children, and there are more toys for each other than children.
For the way that foreign fast food presents children's toys to entice children to buy food, Mr. Li said that he is particularly disgusted. Although many parents do not approve of letting children eat these high-calorie fried foods, they often can't stand the troubles of children, and many of the bonus toys are not suitable for their children. The children just see the other children's hands. The toy heart is hot.
Mr. Yu, the parent, also believes that there is indeed a temptation for the merchants to do this. In particular, when they go to these foreign fast food restaurants to order food, the counter sales staff sees him carrying the child and will take out the toy and ask the child if he wants it or not. The child thinks it is " "Send", don't buy it. "Which is the white one, the cost of the toy is already counted in the food, but how can the child understand that parental explanation is useless."
Several parents agreed with the practice of Hannah, an American girl, and hope that Hannah’s approach can change McDonald’s promotion.
>>Brand expert
Gifts are a marketing tool for merchants.
Li Guangdou, a well-known brand strategy expert, said that buying children's packages and delivering toys is a marketing tool for foreign fast food, which is to let more children consume.
In the United States, in order to let children share and cherish from primary school, the average family rarely buys too many toys for their children. The number of toys for each child is very limited. If your child wants to play more toys, either bring their toys to the community or the school to share with their peers, or get some gifts. McDonald’s presents children’s set toys, which captures the social reality and the children’s natural Love, buying children's packages and giving gifts has become a powerful promotional tool for them.
Toys are attractive to children all over the world, so McDonald's naturally brought this promotion to China.
>>Reporter found
Xi'an McDonald's Children's Package is higher than the US version.
On the evening of May 29, our reporter visited a McDonald's restaurant near Bianjia Village in Xi'an. The restaurant's children's set includes cheeseburger/chicken (choose one) + fries + cola / orange juice (choose one), no fruits and vegetables, and a blue car toy. The reporter found that the cheeseburger and chicken nuggets are labeled with 310 calories, the French fries are 240 calories, and the small cups of cola and orange juice are not labeled with calories. In the whole package, only two small pieces of cucumber can be seen in the sandwich of Hamburg. According to nutritionist analysis, a small cup of cola contains 160 calories, and a small glass of orange juice contains 140 calories. It is estimated that the calorie of a children's package in Xi'an McDonald's is 690-710 calories.
The reporter found on McDonald's US official order online that the American children's package includes cheeseburger / burger / chicken + French fries (three choices one) + apple slices + milk fat content 1% milk fat-free chocolate milk / apple juice (three choices ). According to the website information, the calories in Hamburg are 250 calories, the calories in cheeseburgers are 300 calories, the calories in chickens are 190 calories, the calories in French fries are 100 calories, the calories in apple slices are 15 calories, and the fat in milk is 1% milk. For 100 calories. The cost of a children's package in the United States ranges from 405 to 515 calories.
It can be seen that the Xi'an McDonald's Children's Package is 200-300 calories higher than the US, and does not contain fruit. The American Academy of Medicine recommends that children between the ages of 4 and 8 should have a daily calorie intake of about 1,300 calories, or about 430 calories per meal. The heat of the Xi'an McDonald's Children's Package far exceeds the standard.
Yesterday, the reporter once again visited a number of foreign fast food restaurants in Xi'an. KFC and McDonald's have already launched a special package for the May Day. "We have two kinds of gifts, watches and Garfield, but gifts cannot be selected. Different packages are different. Gift," said a KFC clerk. McDonald's store staff said that the current small gift is only a car, the gift of the Children's Day package is a cartoon character doll, but has not arrived yet.
The reporter randomly purchased two sets of children's meals in the two stores. It was found that in addition to the nutrients and calories indicated on the packaging of the French fries, the other included five-color happy rolls, mashed potatoes, colonel chicken, soy milk and fruit. The nutrients and calories contained in the food are not indicated on the package.
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