The packaging that meets the design requirements is of course a good packaging, but good packaging can only play its due role when combined with the packaging strategy. The packaging decisions that companies can choose are as follows:
1, similar packaging strategy that is a variety of products produced by enterprises, using similar patterns on the packaging, color, reflect the common characteristics. The advantage is that it can save design and printing costs, establish a corporate image, and facilitate the promotion of new products. But sometimes because of the decline in the quality of individual products will affect the sales of other products.
2. Different packaging strategies: The various products of the company have their own unique packaging. Different styles, colors and materials are used in the design. This kind of decision can prevent the reputation of other commodities from being affected due to the failure of promotion of a certain commodity, but it will also increase packaging design costs and new product promotion costs accordingly.
3, related packaging strategy will soon be a variety of related products on the same package for sale. This can be easily purchased and used by customers and is conducive to the sales of new products.
4. Reusable Packaging Decisions or Multi-Purpose Packaging Strategies After packaging products are used, the packaging itself can be used for other purposes. The purpose of this strategy is to expand product sales by giving consumers additional benefits.
5. The hierarchical packaging strategy uses different levels of packaging for the same product to suit different levels of purchasing power. Such as gifts and personal use of different grades of packaging.
6. The gift package decision is to attach a lottery ticket or physical item on the package or inside the package to attract consumers to purchase.
7. Changing packaging strategies When a product is poorly marketed or used for a long period of time, companies can change packaging designs, packaging materials, and use new packaging, which can give customers a sense of freshness and thus expand product sales.
On Marketing Combination Factors and Commodity Packaging Strategy
Author: Cheng Po Source: Zhuzhou Institute of Technology
1, similar packaging strategy that is a variety of products produced by enterprises, using similar patterns on the packaging, color, reflect the common characteristics. The advantage is that it can save design and printing costs, establish a corporate image, and facilitate the promotion of new products. But sometimes because of the decline in the quality of individual products will affect the sales of other products.
2. Different packaging strategies: The various products of the company have their own unique packaging. Different styles, colors and materials are used in the design. This kind of decision can prevent the reputation of other commodities from being affected due to the failure of promotion of a certain commodity, but it will also increase packaging design costs and new product promotion costs accordingly.
3, related packaging strategy will soon be a variety of related products on the same package for sale. This can be easily purchased and used by customers and is conducive to the sales of new products.
4. Reusable Packaging Decisions or Multi-Purpose Packaging Strategies After packaging products are used, the packaging itself can be used for other purposes. The purpose of this strategy is to expand product sales by giving consumers additional benefits.
5. The hierarchical packaging strategy uses different levels of packaging for the same product to suit different levels of purchasing power. Such as gifts and personal use of different grades of packaging.
6. The gift package decision is to attach a lottery ticket or physical item on the package or inside the package to attract consumers to purchase.
7. Changing packaging strategies When a product is poorly marketed or used for a long period of time, companies can change packaging designs, packaging materials, and use new packaging, which can give customers a sense of freshness and thus expand product sales.
On Marketing Combination Factors and Commodity Packaging Strategy
Author: Cheng Po Source: Zhuzhou Institute of Technology
The manufacture and production of Plastic Jewelry Boxes originated from the invention of jewels. The plastic jewelry boxes generally use a multi-spaced design to prevent scratches caused by friction between jewelry pieces. The role of plastic Jewelry Box is generally the storage of jewelry, for different types of jewelry, the internal structure of the plastic jewelry box is not the same.
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