Mahogany furniture is once again popular, who will be red and purple in the spring

At the beginning of 2011, the temperature of the mahogany furniture market has escalated, and the hot scene is amazing. According to reports, Guangxi Pingxiang is the “golden main road” for furniture circulation on the Sino-Vietnamese border. Most of the semi-finished furniture of mahogany furniture is imported from here and shipped to all parts of the country. This round of mahogany trading tide is more worthy of attention, this time "redwood fever" is more violent than in previous years.

The new round of redwood investment is hot, who is hot?

Liao Yongyan, secretary-general of the Hongmu Culture Chamber of Commerce in Pingxiang, Guangxi, said that because Southeast Asian countries, such as Vietnam, are no longer allowed to sell mahogany, Pingxiang City chose to make mahogany logs into square plates in Vietnam in order to maintain the supply of mahogany furniture market. Or processed into semi-finished furniture and then transported to the Chinese market. According to Wang Baotian, president of the Hongmu Culture Chamber of Pingxiang City in Guangxi, the woodwork in Vietnam is relatively cheap, about 30-40 yuan/day, while the Chinese woodworker 180 yuan-200 yuan/day, local distribution in Pingxiang City. The trader said that Vietnam’s labor costs are 1/3 cheaper than those of China.

However, China's woodworking process is much better than Vietnam's craftsmanship, and some Chinese redwood merchants simply go to Vietnam to start a mahogany processing plant. It is precisely because of this, although China imports Vietnamese semi-finished mahogany products, according to incomplete statistics, more than half of these semi-finished products are for Chinese people. Because of this, the annual salary of engraving workers in the mahogany market can reach 200,000 yuan. The redwood market is not worried about sales, but the supply of raw materials and raw materials.

Who is the "red" in the spring when the redwood furniture heat wave hits again?

It seems that the popularity of mahogany furniture not only drives the development of China-Vietnam border trade, but also makes woodworking talents popular in the tide of mahogany.

It is understood that since 2010, the people who went to Guangxi to do the redwood business have suddenly increased. Among them, in addition to businessmen from all over China, there are also many Vietnamese merchants. In just one year, the number of merchants operating the rosewood in Pingxiang has increased from five or six hundred to more than one thousand. In Pingxiang City, Guangxi, the number of mahogany furniture stores opened by Vietnamese people is as high as 67%.

Is real estate driving the redwood industry or the mahogany Cui hot industry?

The industry believes that the recent "New Beijing 12" and other new property regulations on the real estate business, resulting in some investors began to seek capital exports, due to the non-renewable nature of the redwood resources, can become a collection of works of art, follow the mahogany A choice. It is understood that in line with the development of the times, some investors have developed and built in Pingxiang City as early as 2009 - China's first city of Redwood. The project is called "China's largest, most comprehensive, and highest-positioned mahogany industry complex."

Its industrial park covers an area of ​​575 acres, with a construction area of ​​about 700,000 cubic meters and a total investment of 1.5 billion yuan. As a key cooperation project of China-ASEAN Free Trade Area and Border Economic Cooperation Zone, the industrial park includes China-ASEAN Pingxiang Redwood International Mall, Redwood Furniture and Crafts Processing Park, Redwood Vocational and Technical College, National Redwood Testing Center, National Redwood Museum, and Redwood Boutique. Exhibition center, mahogany furniture auction center, logistics distribution center and high-end residential area. The Pingxiang Municipal Government is determined to make China-ASEAN Pingxiang Hongmu International Shopping Mall “China's ASEAN Redwood First City” and decided to hold the Redwood International Cultural Festival, the Redwood Appreciation Conference and the Redwood Culture Seminar every year in the Industrial Park to carry out the mahogany furniture boutique display. And the auction activity, the Redwood Culture Industrial Park will be built into the club of domestic and foreign rosewood lovers.

A new round of mahogany heat has made it difficult for Redwood investors to shop. It is understood that the price of shops in Pingxiang City, Guangxi has risen 1-2 times. It is reported that the first phase of the “Hongmu Culture Industrial Park” has been sold out, with an average price of 10,000 yuan per square meter, most of which are purchased by Redwood investors.

How to standardize the lack of standards in the redwood market?

The price is so high, it is inevitable that speculators who want to take "hot money" begin to float, what cultural connotation, market rules, are clouds. On February 20th, it was reported that some people in Ningbo, Zhejiang, spent 4.5 million yuan to buy 13 pieces of Ming and Qing dynasty mahogany furniture, 11 of which were new imitations. The expert estimate did not exceed 1.9 million yuan, and the difference of 2.6 million yuan was ruined. Drifting. It is reported that because of the market potential of the value-for-money appreciation of mahogany furniture, it is more popular among consumers, especially the old mahogany furniture. Driven by the interests, the bizarre incident of "new furniture deliberately old" has occurred. After 20 processes such as smashing, baking, polishing, oiling, and soda, the price of furniture has doubled after it is worn. This post-mortem "old antiques" looks quite beautiful, but there is a wall that is impenetrable in the world. The "catty" behind the incident is finally revealed.

From May 1st, 2009, Fujian Liantianhong Furniture Co., Ltd. launched the marketing method of redwood products in pounds. This law makes its business hot, and local counterparts believe that this is a malicious competition. Opponents believe that China's redwood homes have their own cultural connotations and unique cultural symbols. Redwood furniture is not only a commodity, but also a work of art. Even Tianhong believes that mahogany furniture is a special commodity for Chinese people. The value of raw materials is relatively fixed. The value of culture and art is a soft indicator, but it cannot earn too much profit. . Taking culture to say things and finding reasons for making big money for yourself is the irresponsible hype to consumers.

It is understood that the local quality supervision department has established the quality supervision department of mahogany furniture in Zhejiang Dongyang, which has the reputation of “the capital of wood carving”. It takes 1 year to produce a standard of mahogany furniture with a length of more than 1,000 pages, which is distributed to all mahogany. Furniture manufacturers and business owners. The government teamed up with the Department of Wood of Nanjing Forestry University to set up an appraisal agency in the market to identify and issue identification certificates for consumers on the spot.

How to cool the speculators "hot money" speculation?

Effective regulation and efficient economic restructuring are the way to cool down the “hot money”. The State Administration of Foreign Exchange recently announced the "2010 China Cross-border Capital Flow Monitoring Report", which was firstly "official interpretation" by the scale and structure of "hot money" frequently estimated by all walks of life. This "righting" has undoubtedly hit a "cardiotonic agent" for the new round of redwood investment.

"Hot money" is a short-term capital for the pursuit of high profits and low risks. It has strong high sensitivity and high liquidity. In order to avoid capital control and reduce the cost of capital utilization, "hot money" has a high degree of concealment.

Experts believe that in order to prevent "hot money" from making waves, in addition to the measures of "pipe" and "blocking", effective dredging is required. To deal with the most vulnerable parts of trade, foreign exchange, capital markets, etc., and to enhance the "immune power" of the domestic market, the most fundamental thing is to start with the system and structure. The fundamental way is to adjust the economic structure, optimize industrial upgrading, and improve international competitiveness. This is the way to "hot money" and "cold money."

The Redwood Associations were established one after another. On January 11, 2011, the Redwood Branch of the China National Forest Products Industry Association was approved by the Ministry of Civil Affairs for registration. The Redwood Association will find out the distribution, characteristics, quantity, scale, existing problems and development trends of China's redwood industry, form a systematic industrial industry landscape and trend judgment, and provide power and support for the healthy, rapid and harmonious development of China's redwood industry. In the long run, the Redwood Association at all levels should prevent speculators from “hot money” speculation and actively guide the mahogany industry to achieve transformation and upgrading as soon as possible.

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