[China Packaging Network] Xu Fu Ji has established itself as one of the leading candy brands in China, with a strong market presence and widespread consumer recognition. Many of its products, including the popular "Crispy Sugar," have become household names. However, with its growing popularity, counterfeit versions have flooded the market, prompting Xu Fu Ji to take decisive action.
To combat this issue, the company has introduced a comprehensive anti-counterfeit strategy, specifically tailored for its flagship product, Crispy Sugar. This initiative combines advanced packaging materials, high-quality printing techniques, and specialized compounding methods, resulting in five distinct security features. These measures not only make it more difficult for counterfeiters to replicate the product but also enhance the brand's visual appeal and distinguish it from similar offerings on the shelf.
The anti-counterfeit system includes five key technologies:
- A logo printed on the transparent film using high-precision flexo-printing.
- A gold emblem created with special metallic ink that shines brightly.
- Laser patterns embedded into the packaging for added security.
- An electronic anti-counterfeit code on the back of the candy capsule.
- The words “Xu Fu Ji†engraved directly onto the sugar’s body, serving as an additional verification method.
Sun Tianzhen, Director of Public Relations at Xu Fu Ji, stated, “We believe these measures will significantly increase the difficulty of counterfeiting our Crispy Sugar, improve product identification, and support collaboration with regulatory authorities to crack down on illegal traders.â€
Interestingly, the security film used in the packaging is produced by a renowned flexible packaging manufacturer. At a recent industry exhibition, this company showcased its exclusive roll film technology, which was specifically developed for high-end brands. Their advanced flexo-printing techniques allow for precise and secure printing of the Xu Fu Ji logo on the candy’s wrapping, making it extremely challenging for counterfeiters to replicate. Only large-scale manufacturers with the right equipment can produce such high-quality packaging, ensuring superior anti-counterfeit performance.
With these innovations, Xu Fu Ji continues to set a new standard in the confectionery industry, reinforcing its commitment to quality, authenticity, and consumer trust.
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