[China Packaging Network] Xu Fu Ji has built a strong reputation over the past decade as one of China's leading candy brands, known for its wide market appeal and popularity among consumers. Many of its products, especially the "Crispy Sugar," have become highly sought after, which has unfortunately led to a surge in counterfeit versions. To combat this issue, Xu Fu Ji has introduced a comprehensive anti-counterfeiting strategy, particularly for its flagship product, Crispy Sugar.
The new anti-counterfeiting system integrates advanced packaging materials, printing, and lamination technologies, featuring five distinct security elements. These enhancements not only make it more challenging for counterfeiters to replicate the product but also help the genuine product stand out in a competitive market, increasing brand recognition and consumer trust.
The anti-counterfeiting measures are quite robust, combining five different technologies: the Xu Fu Ji logo is printed on the transparent film of the crisp candy; a golden emblem is created using special high-brightness ink; a laser pattern is embedded for visual verification; an electronic anti-counterfeiting code is placed on the back of the capsule; and the words “Xu Fu Ji†are engraved directly onto the sugar body for additional security.
Sun Tianzhen, Director of Public Relations at Xu Fu Ji, stated, “We believe these measures will significantly raise the bar for counterfeiters, improve product identification, and support collaboration with authorities to crack down on unscrupulous traders.â€
Did you know? The security film used by Xu Fu Ji was developed by a leading flexible packaging company. I recall seeing this company at an industry exhibition, where they showcased their exclusive roll film technology. According to their presentation, the film is produced through several high-precision flexo-printing techniques, allowing the Xu Fu Ji logo to be perfectly imprinted on the packaging. Only large-scale manufacturers can afford and implement such technology, which ensures a high level of anti-counterfeiting effectiveness.
This innovative approach not only strengthens the brand’s image but also sets a new standard in the packaging industry, making it harder for counterfeiters to mimic and easier for consumers to identify genuine products.
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