Antique furniture is favored to highlight design level competition

Antique furniture has gained significant popularity in today's market due to its unique craftsmanship, timeless elegance, and distinctive style. In many developed countries, antique furniture holds more than 70% of the market share. This is because, in a post-industrial society, people are increasingly seeking personal expression and emotional connections through their living spaces. Antique pieces fulfill this need by offering a sense of nostalgia and individuality. The production of antique-style furniture involves several methods. One common approach is using high-quality wood and applying hand or machine-carved decorations. Another method involves mixing wood fibers, scrap materials, and rubber to create decorative elements via metal molds. A third technique uses polymer materials, which are molded using either metal or non-metal molds to achieve intricate designs. American consumers have shown a growing preference for Chinese furniture, making it a leading export product from China. Over the past few years, the quality of Chinese-made furniture has significantly improved, especially in the antique furniture segment, where it has become a top seller in the U.S. market. In the multi-billion-dollar wooden furniture industry, Chinese products now hold a 35% market share, with the U.S. remaining China’s largest furniture export destination. Despite these achievements, China still faces challenges in becoming a truly global leader in the furniture industry. While Chinese antique furniture benefits from low costs and broad consumer appeal, Italy—recognized as the world’s largest furniture exporter—has higher export efficiency. For example, a single handle on an Italian bedside table can cost as much as the entire piece made in China. Although domestic products have reached a level comparable to Italian ones in terms of appearance, they still lag behind in hardware components and other materials. Looking ahead, the antique furniture market is expected to see continued price increases in the coming years. However, the rapid growth seen in previous years may not return. High-quality, premium antique furniture will remain in high demand, while lower-end products with poor craftsmanship may struggle to find buyers. Industry experts suggest that improving design quality and increasing the added value of furniture products are key strategies to boost China’s export efficiency. By focusing on innovation and aesthetics, Chinese manufacturers can better compete on the global stage and move from being "big but not strong" to truly influential in the international furniture market.

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