The price advantage of small and medium-sized furniture brands is more and more obvious

On September 1, 2010, during the 24th Dongguan Famous Furniture Fair, Leng Yue, General Manager of Yaobang Furniture's Business Department, gave an exclusive interview with the furniture channel. He shared insights on the evolving dynamics of the furniture market and how Yaobang is adapting to meet consumer demands. Leng Yue pointed out that as society progresses and overall consumption levels rise, the price gap between well-known brands and small-to-medium enterprises (SMEs) has significantly narrowed. This shift means that "low cost" is no longer the main competitive advantage for many SMEs. Instead, brand reputation, product quality, and customer experience have become more important. When asked about new products at the exhibition, Leng Yue clarified that this event was more about showcasing Yaobang’s best offerings rather than introducing completely new items. Over the past two years, the company has been streamlining its product line—essentially conducting a "slimming exercise." With nearly 16 or 17 brands in the past, they’ve had to reduce some due to market challenges and limited dealer capabilities. The remaining brands will be more focused and competitive, emphasizing quality over quantity. The interview also touched on Yaobang’s approach to exhibitions. As a top-tier brand, they are selective about which events they participate in. They only join those that offer real value and influence. Given their focus on channel development rather than direct sales, they prefer well-established and reputable fairs like the Dongguan Famous Furniture Fair. Additionally, as vice chairman of the Hong Kong Furniture Association, Yaobang collaborates closely with Hong Kong-based companies and supports various industry initiatives. In response to questions about the first-half performance, Leng Yue acknowledged that the home furnishings market had not been particularly strong. However, Yaobang managed to maintain growth by focusing on profitable product lines and implementing a nationwide tour promotion across 60 to 70 cities. This strategy proved successful, helping the company discover new marketing opportunities even in a challenging environment. For this event, Yaobang adopted a unique promotional approach. As part of the Expo Private Enterprise Pavilion, they also sponsored the TV drama “Big Girl to Marry,” where many scenes featured their furniture. They used this exposure along with local community engagement strategies, such as door-to-door promotions and targeted invitations. This peer-to-peer marketing model significantly increased response rates compared to traditional methods, making it a highly effective form of precision marketing. For more details, visit the official website of Xianghe Furniture City.

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