As a new recruit in the home industry, the overall wardrobe has been creating miracles since entering the market and has become the next growth point in the home industry.
Wardrobe market overview
The whole wardrobe has been popular in Harbin since 2008. At one time, the whole wardrobe became a blockbuster in the depressed home market, igniting the fire of the industry that has been revived by the industry. Many other types of dealers, such as doors and cabinets, have begun. Involved in the overall wardrobe industry. Harbin's major stores have added a whole wardrobe exclusive area, street cabinets and single stores have also increased the proportion of the overall wardrobe, foreign well-known brands have entered the Heilongjiang market, such as Sophia wardrobe.
The overall wardrobe sales store in Harbin is mainly concentrated in Hongqi Furniture City, Real Home, Haicheng Brand Plaza and Haicheng Market. The number of dealers is about 50, while foreign brands account for 70%. Such as Bolognese, Comando, Alpha, Iva, Ai Gao, Dewang, Stanley, Sofia, Haola, KD, Swiss, and Coleno. One of the biggest features of the local industry is that the companies that do the sliding doors basically operate the whole wardrobe. The plates are made of local or foreign plates, and can also be customized according to customer needs.
In the second and third-tier markets of the province, wardrobe dealers are concentrated in Daqing. Daqing is mainly concentrated in the trendy decoration materials square and Zhengda Fangsheng Dongcheng store, and in Daqing market, almost all the well-known brands of the domestic overall wardrobe can be found, just like the cabinets. I am afraid that even the capital city of Harbin is inaccessible, and it is even more unattainable for other secondary and tertiary markets.
The overall wardrobe industry is growing rapidly across the province, and dealers are increasing. However, under the general situation of industry development, there are still some problems to be solved.
Market needs to be cultivated
When an industry rises, the market needs to be nurtured. Especially when new stations are located in a region, whether it is a brand or not, there is always a transition period, and the length of the transition period has a lot to do with the operation of local dealers. The same sales situation of a brand in different cities in the same province will be very different. The reporter learned that a well-known whole wardrobe brand encountered a financial crisis shortly after entering the Heilongjiang market. The market development and sales have encountered difficulties. After hard work and cultivation, it began to improve in 2009 and earned a lot of money. The person in charge said that even if there is no financial crisis, the market needs to cultivate alumni records, which is only a question of the length of the transition period. The brand has increased its publicity, such as increasing the investment in TV stations, radio, car body and road sign advertising. And carry out a series of promotional activities, such as participating in group buying meetings, cooperating with TV broadcasting columns, and participating in the long live wedding promotion. This has largely made the overall wardrobe a household name.
Small business scale
The local overall wardrobe operators are mainly based on foreign brands. Some big brands are well known and have captured the hearts of consumers. Local enterprises are generally small in scale, and most of them are converted by cabinets and sliding doors, or they are also used to produce overall wardrobes. It is generally selected from local plates, and the designer has started production. The old saying goes, "There is a specialization in the industry." From the current state of view, it is difficult for local companies to do specialization and fine work. Moreover, due to the thinness of the company's scale and publicity, it is simple to think that it is not necessary to look at the road if it is only buried in the car. As everyone knows, sticking to stereotypes, blind production is abandoned by the industry is not far away, such real cases in the local are too numerous to enumerate.
Talent shortage
Talent is the key to success, and the wardrobe industry is now experiencing a shortage of talent. There are two reasons for this: First, because the industry is emerging, there is no professional talent training foundation. Secondly, most of the existing designers are transferred from the cabinet industry. The size of the wardrobe enterprises is small, and it is difficult to absorb more and better talents. Therefore, with the development of the industry, talents have become the main reason for limiting the development of the overall wardrobe industry.
Faced with the above problems, enterprises should strengthen communication with the outside world and arm enterprises with advanced concepts. Accelerate the establishment of a talent training mechanism, especially to solve the problem of insufficient design talents. According to the actual situation, we will develop and expand the scale of enterprises, do a good job in brand building, and enable enterprises to develop in a large, precise and special direction.
Insufficient summaries, painstaking thoughts, the industry can continue to move forward. With the development of the overall wardrobe industry, it will become the next economic growth point of the home industry.
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