On the afternoon of March 7th, the 2013/2014 China Home Softcovering (Fabric) Exhibition Trends Press Conference was held at the Shenzhen Convention and Exhibition Center. The press conference was one of the series of activities of Shenzhen International Home Textiles and Home Furnishings Exhibition. Six companies including Bofang, Yimanqi and Zhida jointly released the overall trend of home textiles in 2013.
Yi Manqi: American style walks in front
Qin Jian, Design Director of Shanghai Yimanqijia (Home) Co., Ltd.
Yimanqi's popular release is a space created jointly with the American Cotton Association. It is called "The Voice of Heaven and Earth" and uses two colors. The first is green and the second is dark blue. Dark blue represents the sky, green represents the earth, and the two colors collide together, which constitutes the international trend of this year and even next year.
We used three colors in the entire space, one is green, one is blue, and the other is white. Everyone knows that Yimanqi is making American-style fabrics. In the American fabric industry, Yimanqi started earlier. With the continuous progress and development of the society, American-style China is more and more respected and loved by everyone. This year's trend of American style has always been ahead.
In the next few years, Yimanqi will continue to engage in American-style R&D, as well as to create an overall American-style design. When we design, we should try to combine the world's fashion trends with the Chinese lifestyle. The space is designed to be more perfect.
Next year's design ideas are also three colors, the first is blue, the second is yellow, and the third is orange, so the international fashion trend next year also represents these three colors. This year we are launching green and blue, and some yellow, blue and orange may be introduced next year.
Expo: "Classic is also popular"
Chen Wei, Design Director of Beijing Bofang Furniture Manufacturing Co., Ltd.
We believe that China's home design will develop into a more personalized and flexible feature in the future. Because I think that any single style has its two sides. For example, the European classical style is very decorative and luxurious, but the comfort is not outstanding. The modern style products can meet the needs of modern people's living comfort, but the decoration is Insufficient, but also not enough style.
If we combine these two different styles through design, use modern style products to meet the modern people's needs for comfort, solve the role of the main function, use the European classical style to satisfy the decorative effect, and use Match the popular colors that meet the aesthetic needs of modern people. This eliminates the drawbacks of a single style and produces a new, very personal result.
So this year we put forward the design slogan "Classic is also popular". This design slogan fully reflects the future design direction of the game, that is, the organic integration of different artistic styles and design techniques, and a very elegant and fashionable The way to express it.
Yuanzhicheng: Minimalist and low-key is also a popular trend
Here, I will show you an artistic space. In front of it is a huge ink painting. The front screen is embroidered and has a layered feel. China's traditional ink paintings, we use them in the popular trend of the press conference, through the overall fabric mix, expression, add some ink painting atmosphere, give you an immersive feeling. Not necessarily colorful, exaggerated style is popular, minimalist, low-key, comfortable fabric soft clothing is also a trend of development now and in the future.
Chinese style is the corporate culture of our company. Our product style has no special and clear positioning. We hope that different designers and our products can match different styles and different positioning and taste spaces. Our products will not have a clear fabric accessory product, we will also let the designer have a space of thinking and jumping through different styles of products.
Tengchuan cloth tiger: the pursuit of a more perfect life
During this time, the haze of Beijing, everyone deeply felt the importance of environmental protection. We have a lot of Tengchuan cloth tigers, one of which is an environmentally friendly series. Our products are environmentally certified and the only company in the industry. We believe that the first trend is to “return to natureâ€.
We live on the land of China. If we leave the Chinese style, where is our root? Therefore, all of our products are bearing Chinese elements. This is a kind of product series called “unique Chinese styleâ€. It is also considered to be a trend that will continue to be popular this year, next year and next year.
The ultimate balance, inner peace, and inner happiness that people ultimately pursue, so we mainly apply simple and romantic combination in the design of home soft decoration. This layering and design sense reflects romantic and simple. The feelings, this product we call "the call of the heart."
The product name of Tengchuan cloth tiger is very interesting: "Return to nature", "unique Chinese style", "calling inner heart", this is the aesthetic idea of ​​Tengchuan cloth tiger. Our product art is to pursue a more perfect life. In the world of cloth art, the use of the designer's soul and product collision can awaken people's pursuit of happiness and love of life.
Zhida: Fashion Package
Li Chunming, General Manager, Fabric Division, Guangdong Zhida Textile Decoration Co., Ltd.
First of all, share the trend of Frankfurt with everyone. This group of pictures is preferred by our designers. The beauty of the night represents modern, low-key, luxurious and individual; "handmade industry", classic, nostalgic, mashup, neutral "Histor" represents retro, romantic, elegant and refined; "geologists" embody new naturalism, intellectuality, and simplicity. In our design, some elements of this trend are more or less reflected.
This year, Zhida has a lot of products. I chose the four favorite groups of designers to share with everyone. The first group reflects modern, low-key, luxurious and individual. The entire body is interpreted in three colors, reflecting a very stylish and avant-garde living room collection.
The second group is the “Cui Yu Chun Xiao†who won the gold medal this year. It reflects the concept of fresh and natural new Chinese style. It also uses three sets of colors to reflect Chinese style in a relatively fresh and natural way. Zhida Company has always been pursuing fashion. Our Chinese style is also a relatively fashionable feeling.
The third set of pictures is a French-style theme called "Masha", which reflects exquisiteness, elegance, romance, and grace. We also have three sets of colors that represent different styles. In the living room is exquisite and elegant, with a little retro neoclassical concept in the restaurant series, the bedroom reflects the French romance and grace.
The fourth group represents the blue and white series. There are both blue and white in the east, and blue and white in the Mediterranean. The main manifestations are nature, intellectuality, aesthetics and innocence.
To understand that Zhida only needs to remember four words, "fashion, matching", Zhida's definition is so simple and clear. We always hope that our fashion can lead the trend and bring more surprises and bright things to the design.
British beauty: elegance and fashion
Every company has a certain brand tonality, and the brand of British beauty is to be elegant and fashionable. Therefore, all the designs of the British Meijia, although the design is very strong, but they will not go too bright, this is an inseparable relationship with the company's development. From the beginning of the development of the company, we put forward the slogan of “whole overall soft decorationâ€. The so-called “whole soft decoration†is through curtains, wallpaper, furniture, furniture, sofas and even bedding products, through style, color and The matching of the materials, the design of this line to perfectly integrate them together, to propose a complete space.
This year's trend theme is called "Lagerfeld". Lagerfeld is a famous designer of Chanel. Our design inspiration is also from the perfume of Chanel, so our entire space is designed through noble and mysterious Black, and free and unrestrained to form. Everyone can find that whether we are curtains or sofas, even small accessories, small ornaments, we have an inseparable relationship with Chanel No. 5 perfume.
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