The old IKEA in the Madian area was “divided†by Gome and Unification Home.
The Jinsheng Huaan office building near Deshengmen was once the headquarters of many old Beijing-based home improvement companies.
Today's Deshengmen Madian business district's home business is not as prosperous as it used to be.
Today, Furit Home is the largest home business in the Madian area, and many decorating companies have opened experience halls here.
The home improvement market near Deshengmen is no longer there.
Deshengmen Madian Business Circle
The area can be called the origin of the Beijing home market. In 1997, Deshengmen's home improvement market was established, which is the first “tangible†home improvement market in Beijing. In 1996, the “Fonite†home city was established. In the same year, IKEA settled in the east side of the Madian Bridge. Subsequently, a large number of home brands and consumer groups flocked here. In 2006, IKEA moved out, and in 2009, Yitong Home entered. The area has made the first generation of home improvement business districts convenient for transportation, and has become a blessing for many home business owners to practice and make their homes.
The history of the development of each industry, although it has passed in time, has left its mark in different places. Consumers began to pursue the beautification of the home, because the living needs have been met; the home decoration industry has also grown from the simple "construction" to the overall provider of home services. As the “origin of origin†of the Jingcheng home furnishing enterprise, from the Deshengmen people's home improvement market, to the IKEA enter and exit the Madian business circle, and now to the welfare home, the unified home is stable around the Madian, the Deshengmen Madian area witnesses The initial prosperity and prosperity of the development of the home industry. Looking back at the geographical footprint of the home industry, we have experienced the history of the development of the home industry, and also felt the impact of the home industry on urban changes.
Home improvement industry rises here
In the southwest corner of Deshengmen Bridge today, the northwest of the West Sea is the former site of Deshengmen's home improvement market. Nowadays, the face of a new brick and tile building has been repaired here, and the shadow of the home improvement market cannot be seen at all. In the open space next to the individual storefront, you can only find traces of life here: a car repair booth with old cars, a dilapidated dusty "small dragonfly"... After experiencing the crowds and changes It still can't conceal the hustle and bustle of its former hutongs, liveliness, and market.
When I mentioned this place in Beijing's home circle as a “holy placeâ€, many residents around it are not very clear. A grandfather who has lived here for more than 50 years said, "I have never heard of this market." But for those who are familiar with it, this once-smashing market is definitely a "legend". A grandfather who was repairing a car nearby told reporters: "In 2000, this place was very popular. There were very few parking spaces. The people who came here to decorate the car could stop at the Xinjiekou Street in the west. Designer, a little girl can earn six or seven thousand a month."
According to the data, on March 10, 1997, the “Beijing People's Family Decoration Market†sponsored by China Architecture (601668, Share Bar) Decoration Association was first registered in Beijing and officially opened on May 1. At that time, there were model rooms, decorative materials booths, and professional home decoration engineering company business rooms with a business area of ​​1,500 square meters. Zhang Zhi, chairman of the industry's peak, said that at the time, Deshengmen faced the North Second Ring Road, surrounded by subways and bus passenger transportation centers, and convenient transportation, which became an important factor in attracting consumers and businesses.
Home improvement industry enters the tangible market
For some of the veterans of the Beijing home industry, this is a blessing for their growth and entrepreneurship. The rough and original business model is the testimony of their entrepreneurial passion. Nowadays, five of the companies that are known as the top ten decoration companies in Beijing, the industry's peak decoration, Yaguangya decoration, Yuanzhou decoration, Dongyi Risheng decoration and Longfa decoration, started here.
According to Peng Guihua, chairman of Yaguangya, "The market was not big at the time. The aisle was more than 1 meter wide. The two sides were 15 square meters of small door face. Some companies accounted for one, and some occupied two, a total of more than 20 companies. At the time, Yaguangya had only one door face. He could only put four tables and four designers. I was a general manager, a cashier, an accountant, a cleaning agent, and a receptionist. I started the entrepreneurial process. The market at that time was also the seller's market. A company with good operating performance can have hundreds of thousands of yuan or even millions of yuan in one month."
After the home improvement market prospered, many home improvement companies chose to enter the Jinsheng Huaan office building next to it, which became the first step in the corporateization of home improvement enterprises. Most of the companies at the time had very narrow office space, and the tables were filled with glass. Zhang Wei recalled: "At that time, Longfa was particularly smart. They rented a first floor of the hall and set up a primary model room, so that customers pay attention to their homes first, so they made a lot of money and they were well-known in the industry."
For many old home furnishers, the Deshengmen people's home improvement market is not only a "blessed land" for starting a business, but also a "holy place" for career take-off. Zhang Wei concluded that the emergence of Deshengmen's home improvement market has become a symbol of the home improvement industry entering the tangible market, which has become the first step in the orderly operation of the home improvement market.
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